to remove filtersHFC Bank to put Marbles cards PR work out to pitch
01 Dec 2000 | by JOHN FRANK and HOLLY WILLIAMS
programme will redeploy expenditures to more tactical tools such as PR, while the role of TV advertising ...
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Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
-budget TV ads, using the themes of pop music and football as part of its global promotional push for 2004 ... was to generate mass awareness by using the tabloids, celebrity media, TV and radio; the second was to drive ... as Smash Hits, Sneak, Mizz and Heat. TV coverage included Liquid News, Sky News, MTV, GMTV, London Tonight ...
Red Rooster to relaunch Nestle condensed milk
01 Sep 2000 | by RACHEL BAIRD
of the roadshow, TV chef James Martin - of Ready Steady Cook - will lead cookery demonstrations involving ...
Campaigns: Spreading the Marmite message - Consumer PR
28 Jan 2000 | by MAJA PAWINSKA
The latest Marmite ads were shown on television from October 1999. They featured a young couple...The latest Marmite ads were shown on television from October 1999. They featured a young couple returning to the girl s flat after a night out. When they kiss, the boy starts retching: the girl has just eaten a bagel loaded with Marmite. The slogan is: you either love it or you hate it ...
THIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?
10 Sep 1999 | by SIMON ELLERY
After 41 years, Oxo is ditching its use of the nuclear family image from its TV adverts...After 41 years, Oxo is ditching its use of the nuclear family image from its TV adverts HARRY MACAUSLAN, J Walter Thompson No, it looks a bit trite, obsolete and cliched. Adverts should be abrupt and intrusive because you have to keep them fresh. Happy smiling moms dishing up ...
Borkowski PR will back Wrigley’s latest gum drive
03 Sep 1999 | by SOPHIE BARKER
press, alongside radio and television. According to Borkowski, the campaign will aim to reinvigorate ...
MEDIA: The tobacco ban is not the end all for advertisers
09 Jul 1999 | by MAGGIE BROWN
of the EU in 2001 and extend its national ban on TV advertising to children under 12 introduced in 1991 ... operators of dedicated children s TV channels such as Nickelodeon. Much now depends on the skill ... of commercial television custom and practice. As an initial preparation, advertisers and agencies must ...
Welbeck to handle PR for Kingsmill bread relaunch
20 Nov 1998 | by SIMON ELLERY
to Christmas and into 1999. A pounds 2.5 million advertising campaign on national TV will trigger ...
Campaigns: Bell’s rings in the new image - Product Launch
31 Oct 1997 | by PETER ROBINSON
Since a voluntary TV advertising abstention by all spirits manufacturers ended in 1995 there has...Since a voluntary TV advertising abstention by all spirits manufacturers ended in 1995 ... route. Tactics The TV commercial had little news value in itself so Mulcaster Glasgow ... regional press. The agency was not able to use the occasion for radio and TV interviews. While there does ...
Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.
27 Jun 1997 | by By EUGENE BACOT.
about the tone of communications; it is similar to the concern over TV and cinema violence, low ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
