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PUBLIC SECTOR: John Grooms charity steps up PR and ad campaign

Channel 4's Trigger Happy TV, donated their services for free. ...

CAMPAIGNS: PETA targets anglers with dog poster - Public Awareness

Client: People for the Ethical Treatment of Animals (PETA) PR Team: In-house Campaign: Fishing Hurts Timescale: 1 August - ongoing Budget: Undisclosed Since 1980, animal rights organisation PETA has campaigned against fishing in the US and Canada, using poster and TV advertising ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

-ordinated by Circus, featured TV commercials for the first time for the agency. Radio adverts were also used ... , and drawing on personal testimony from recent flood victims. TV gardener Charlie Dimmock was chosen ... downpours proved a positive opportunity to test the new warning codes and TV and radio weather partnerships ...

CAMPAIGNS: Charity - Tackling a matter of life and death

The campaign began with the creation of several hard-hitting print and TV advertisements. The theme ... . Oasis Media also negotiated an exclusive TV interview with Gascoigne on the prime time Tonight with Trevor McDonald show. Further TV interviews were secured on several daytime shows including a ...

MEDIA: The BBC must be realistic in how it expects to be funded

-than-enthusiastic public demand for digital television. So what s to be done? While the BBC is a tremendous ... - suggested that licence fee rises be linked to gross domestic product, and TV subscription income ...

MEDIA: The tobacco ban is not the end all for advertisers

of the EU in 2001 and extend its national ban on TV advertising to children under 12 introduced in 1991 ... operators of dedicated children s TV channels such as Nickelodeon. Much now depends on the skill ... of commercial television custom and practice. As an initial preparation, advertisers and agencies must ...

PLATFORM: Drug advertising need not spell the end for PR - Even if pharmaceutical companies are allowed to publicly promote their new wares, PR can still play an important role, says Margot James

, unlike Europe, there are no restrictions on who a company communicates with - hence television and press...In the US, there are rules about what a company can and cannot communicate about a drug, but, unlike Europe, there are no restrictions on who a company communicates with - hence television and press advertising of prescription-only medicines. Should our regulations be changed to permit ...

Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work

Television advertising was the first contact most people had with the Government s New Deal...Television advertising was the first contact most people had with the Government s New Deal and it remains the principal form of communication. The advertising campaign started last February and moved into its next phase in September. It uses real New Dealers and employers who talk straight ...

CAMPAIGNS: A job problem as old as the hills - Public Awareness

-sheet poster was unveiled to journalists, photographers and TV cameras who included the Press ... . The campaign received over 10 hours of radio and TV coverage appearing on BBC Breakfast News three times ...

Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.

about the tone of communications; it is similar to the concern over TV and cinema violence, low ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.