to remove filtersDurex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
push at the start of the year with a TV ad and social media campaign to get couples "in ...
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Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
When people are asked to name their favourite ad, the most common response is a TV spot. Posters or press ads pop up too, and Old Spice might have helped to put digital into the conversation. But radio rarely gets a mention. Since the fondly remembered old Hamlet cigar ads by Collett Dickenson Pearce ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans....." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ... -funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ...
Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger
16 May 2012 | by Sarah Johnson
Schwarkopf's sponsorship of 'Big Brother'. Under Bampton's leadership, the broadcaster increased TV ... mean Channel 5's TV ad revenues could decline in 2012. Bampton was brought in to head up sales ...
Jaguar to air Homeland-themed ad
03 May 2012 | by Maisie McCabe
of 'Homeland', in the final ad break of the TV drama on Sunday (6 May)....Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday. Following the premiere, Channel 4 will air five two-second blipverts in each of the five ad breaks during the show ...
Virgin Media pulls Doctor Who TV ad after BBC row
17 Apr 2012 | by Matthew Chapman
range of bundles comprising TV, broad-band and telephone services. It has also launched a direct ...
California Lottery 'lady luck' by David & Goliath
04 Apr 2012
The US TV spot was created by David Goliath. ...
WKD takes blokes to the gym
03 Apr 2012 | by Maisie McCabe
WKD, the vodka-based alcopop brand, has launched the latest TV ad in its long-running 'Have You Got...and excitement around new WKD TV ads and Big has not let us down. They have created another witty ad that we ... , since last year, purple. To support the purple variant, Big Communications created a TV, outdoor, trade ...
Google+ 'Tom' by Adam & Eve
02 Apr 2012
Google has launched the first UK TV ad for its Google+ social network.
The future of the small screen at the Carat Redefining TV event
28 Mar 2012 | by Georgina Brazier
Carat has addressed the future of television and how owners, agencies and advertisers can benefit
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
