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Understanding the customer journey

encounters, behind television. Across the categories, fashion encounters were logged most frequently by those ... strong influence on the decision. Perfumes, pay TV and fashion are also areas where advertising plays a ... by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...

Consuming the digital Olympics

The growing role of smartphones and tablets, the advent of 3D television and connected TVs ... owners use them to watch TV, compared with just 4% of those on smartphones. And tablets, barely ... greater proportion of on-demand video will be consumed through TV screens - The Essential Eye shows ...

Champions League final peaks at 10.6 million on ITV1

.0% share of the TV watching audience, as the match reached its finishing stages at 10.25pm. Brands advertising during the show included Mastercard, Nike, Carlsberg, TV marketing body Thinkbox, Ford, Rockstar game 'Max Payne 3', Samsung Television, Strongbow, Activision game 'Call of Duty', Ladbrokes, Pepsi Max ...

'Britain's Got Talent' final draws double the audience of 'The Voice'

of television, ITV, said: "Britain s Got Talent 2012 has been an amazing series, with an incredibly high calibre ...

Guardian News & Media racks up nominations for AOP's 2012 Awards

- Channel 4 Television Gardener s World / PG Tips - Immediate Media Top Gear / Hertz - Immediate Media ... - Reed Business Information BD TV - bdonline.co.uk - United Business Media Use of Social Media 2012 ...

Think BR: Online video - welcome to boom town

smarter targeting. Many advertisers and agencies still need to move beyond the use of TV demographics when ... , the next step will be to explore the potential for connected TV. As more and more of us buy the latest TV sets and start watching internet broadcasts from the likes of YouTube, 4oD and Demand 5 we ...

Britain's Got Talent outperforms The Voice

to be one of the most hotly contested battles on television....and BBC One HD, a 41.8% share. The show peaked at 10.30 million viewers at 8.20pm. TV impresario Simon ... watched TV show for its first 15 minutes, it was then over taken by BBC One s long running valuation ...

Think BR: Taking advantage of digital switchover

of the digital TV switchover, writes Guy North, marketing communications director, Freeview....for TV across London and the South East. 2012 is set to be a historical year for TV in the UK, with the completion of digital switchover on 24 October following on from some of the biggest TV moments seen ... will be considering upgrading their televisions as manufacturers introduce bigger and better models, leading to a ...

The Voice outsings Britain's Got Talent

The Voice attracted an average audience of 10.68 million viewers, a massive 45.5% share of the TV-watching public, between 7pm and 8.20pm on BBC One and BBC One HD on Saturday night. The programme is gaining momentum, having attracted an audience of 9.54 million last week and 8.43 million ...

The Voice reels in Britain's Got Talent

before. TV mogul and pop impresario Simon Cowell returned to Britain s Got Talent for the entire ... in audience. Britain s Got Talent is sponsored by pay-TV and telecoms operator Virgin Media, and Cowell ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.