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Fujifilm lifts digital spend by more than 40% to push into social

01 Jun 2012 | by Sarah Shearman

. Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ... advertise on TV later in the year. Follow Sarah Shearman on Twitter @Shearmans ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans....." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ... -funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul Polman he s a very impressive individual. I think the two things will converge not that TV ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

17 May 2012 | by Maisie McCabe

four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ...

Google showcases professional YouTube content

09 May 2012 | by Sarah Shearman

, with an integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got

Tesco extends branded portfolio content with TV plans

09 May 2012 | by Matthew Chapman

Tesco is in discussions with broadcasters about televising its Mum of the Year competition

Brand barometer: Nivea viral campaign reviewed

04 May 2012

Successfuly combines the best of online and TV 9 / 10 In 2011 ... the Ivory boys how to juggle a ball. Nivea has successfully combined the best of online and TV to crack ... and taken the best of the familiar reality-show format from TV to make it happen. Now Nivea has ...

Brand barometer: TNT viral campaign reviewed

26 Apr 2012

sleepy Belgian town square for the launch of TV channel TNT, has soared up the viral video chart ... s target audience: TV buffs. The campaign also benefited from being picked up by highly influential ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

Virgin Media pulls Doctor Who TV ad after BBC row

17 Apr 2012 | by Matthew Chapman

range of bundles comprising TV, broad-band and telephone services. It has also launched a direct ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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