to remove filtersMobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
devices to access the web while watching TV. For the first time, retail is among the top ...
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Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show..., local events and 'The Box' TV schedule. Katrin Ley, brand director for Reebok, EMEA, said: "The fact that Europe's leading sports broadcaster is documenting and televising the 2012 Reebok CrossFit Fitness ... with pay-TV operators Sky and Virgin Media to offer 24 channels of live action from the tournament ...
Public unruffled by 'sexy' outdoor ads
28 Feb 2012 | by Maisie McCabe
widespread offence to the public and are considered less offensive than TV ads, according to research from...The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile and direct mail. The study was commissioned by the Outdoor Media Centre in response to last June's Bailey ...
Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... to develop television programmes for Channel 4 hosted inside the pop-up shop and fronted by T4 presenter ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady..... For "irritating", read "memorable".' Other dotcom TV ads in the top 10 included Moonpig.com, showing people ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...
Levi's appoints Wunderman as first global digital agency
05 Jan 2012 | by Sara Kimberley
languages via digital, print, outdoor, film, TV, in-store and internal marketing communications. However ...
Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
Procter Gamble has launched a free monthly digital beauty magazine and Tesco is launching its own ad-funded TV show. Meanwhile, online-only brands such as Google have invested in print magazines in an attempt to boost brand equity. As the ecommerce market continues to grow, merging editorial content ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
The relaxation of rules regulating branded content on TV means that product placement is likely...Broadcasters are blurring the boundaries between TV programmes and advertising as they entice ... and advertiser-funded programming (AFP), cash-strapped TV stations are looking to go beyond traditional spot ... , while others are waiting to evaluate the cost effectiveness of branded TV content, compared with spot ...
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
9 Ad Rants 32912 10 Adland.TV 32361 ...
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
The BR 200 (101-150, July 2011) Rank Blog Brandwatch value Twitter RSS 101 Mark lives 4241 102 Cornwall SEO 4234 103 Confessions of a wannabe ad man 4228 104 Real fresh TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
