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Local TV 'beauty parade' kicks off

10 May 2012 | by Maisie McCabe

Culture secretary Jeremy Hunt's plans for local TV drew a step closer today (10 May) after Ofcom...Ofcom has invited applications from organisations wanting to run local TV stations in the chosen ... . The local TV channels will broadcast on a specially-reserved multiplex, or amount of digital terrestrial TV ... in having a local TV station, and today Ofcom added Sheffield to that list after deciding it was also ...

Advertising and media industry in youth opportunities push

20 Mar 2012 | by Daniel Farey-Jones

Albion April-Six ATP TV Bang TV Beattie McGuinness Bungay ...

Bupa signs ad-funded deal for Wellbeing Hour on LBC 97.3

28 Feb 2012 | by Maisie McCabe

on the radio were allowed to be integrated into programmes from December 2010 , two months earlier than TV ...

NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign

10 Feb 2012 | by Daniel Farey-Jones

. The circulation increase may have a lot to do with its latest television campaign, launched on 9 January ... on Saturdays, despite being cheaper." Another paper to see in the New Year with a TV advertising push ...

Editor's comment: TV's refuseniks are a breed apart

08 Feb 2012 | by Noelle McElhatton

Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand....TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV ... and brands in the portfolio. Also, TV can help promote a fledgling brand to important investors. To TV ...

Does one regulator add up?

02 Feb 2012 | by Alasdair Reid

, the TV show and stage play Yes Minister - a Mandarin-speaking world in which no-one quite says exactly ... and the online operations of newspapers and magazines, as well as conventional linear TV. Crucially, however ... via YouTube, or video from a television channel? But I don't think you need a super ...

Lifeline: Sly Bailey

26 Jan 2012 | by Staff

to develop independently funded local TV news channels. When Hunt decides to cancel pilot schemes at the 11th ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

Lewis and its advertising agency Adam Eve's beautifully crafted TV ad, celebrating the joy of giving ...

TV ad market escapes CC review

15 Dec 2011 | by Maisie McCabe

The TV ad market will not be referred to the Competition Commission (CC) after an investigation...that the way TV advertising was bought and sold was to the detriment of viewers, advertisers or consumers of products advertised on TV. Ofcom said in light of the significant amount a full CC investigation would ... not be proportionate to refer the TV advertising market to the CC. Potential areas of competition concern identified ...

Is adland protecting children enough?

27 Oct 2011 | by John Tylee

in this because they are the last great public medium - unlike TV, which is increasingly channelled, and print ...

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