to remove filtersVirgin Media pulls Doctor Who TV ad after BBC row
17 Apr 2012 | by Matthew Chapman
range of bundles comprising TV, broad-band and telephone services. It has also launched a direct ...
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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul Polman he s a very impressive individual. I think the two things will converge not that TV ...
Crystal Palace lightshow will celebrate London's digital TV switchover
28 Mar 2012 | by Nick Batten
the historic switch from analogue to digital TV services next month with a light show at the iconic Crystal...in Paris. A beam of light representing the invisible digital TV signals will shoot up the tower ... -years of effort and the construction of five new TV masts, one the height of 70 double-decker buses. "In only ... the best of British TV into over 20 million homes across the UK, and meeting the evolving TV viewing needs ...
Virgin Media to interrupt Yeo Valley ad during Brit breaks
21 Feb 2012 | by Ian Darby
The media company will first interrupt Yeo Valley s TV ad with an image of an online buffering ... why they put up with buffering online when they wouldn t with TV. A Citroen ad will be given similar ... to have unveiled the campaign during the Brit Awards, one of the year s TV highlights." Jeff Dodds ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
; we were already getting thousands of guesses, before it had even launched on TV. The brand pages ... on TV. We re proud to have been among the first brands to go live with Twitter brand pages. We re ... the sharpness of a 30-second TV ad versus long-form video content. Sometimes saying it shorter is better ...
Mindshare set to take £12m Post Office media while UM London poised for Royal Mail
31 Jan 2012 | by Mark Banham
print, TV radio and digital media. OMD has held the media planning and buying account for the Post ...
Sky to launch pay-as-you-go content for non-subscribers
31 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Sky is taking on LoveFilm and Netflix by launching its own pay-as-you-go internet TV service, which...-connected TVs. Sky said the new service would "complement" its existing pay-TV service, which it built around ... films. Sky described it as "additional choice" for consumers who do not currently subscribe to a pay-TV ...
Sky restructures marketing teams
12 Jan 2012 | by Maisie McCabe
of former BBC Worldwide exec Luke Bradley-Jones in the role of brand director, television products....Bradley-Jones will be responsible for the marketing of Sky s television products including Sky Go, Sky Anytime+, Sky Multiroom and HD. He started at the satellite broadcaster last week. He will work alongside two other brand directors in the new brand management division of the sales and marketing group ...
Plusnet to sponsor Celebrity Big Brother
21 Dec 2011 | by Maisie McCabe
with such a cracking TV sponsorship, bringing our brand to a whole new audience." This year, the sponsor ...
Virgin Media to sponsor 'Britain's Got Talent'
16 Dec 2011 | by Maisie McCabe
s Got Talent . Britain s Got Talent is co-produced by Syco TV, Simon Cowell s joint venture ... and to TV fans everywhere." In October Virgin Media unveiled a new brand identity, incorporating ... and remains one of the most talked about shows on British television. "The team worked closely with Virgin ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
