10 Feb 2012
| by Daniel Farey-Jones
. The circulation increase may have a lot to do with its latest television campaign, launched on 9 January ...
on Saturdays, despite being cheaper." Another paper to see in the New Year with a TV advertising push ...
09 Feb 2012
| by Maisie McCabe
Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products...Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox ...
for targetable Zeebox ads to be shown alongside their TV commercials . Zeebox's ad sales were awarded to Sky ...
, Zeebox, said that making TV ads clickable and interactive was the "holy grail" for TV advertisers ...
09 Feb 2012
| by Sarah Shearman
Groupon cut marketing spend from $200.9m ( 126.3m) to $156.4m ( 98.4m) in the quarter, compared to same period in the previous year.
The cut came despite the voucher company launching its first UK TV ad campaign in the period, as it moved to up the ante in the daily deals space.
The marketing ...
09 Feb 2012
| by Maisie McCabe
In a series of e-mails sent to agencies, the broadcaster informed TV buyers that it had a "couple of issues regarding delivering deals in February" and it expected to under-deliver campaigns by up to 5%.
However, its position in delivering campaigns that target an upmarket audience involves a predicted ...
09 Feb 2012
| by John Reynolds
newspapers, film, TV and cable operations reported net income up from $642m ( 405m) to $1.057bn ( 667m ...
.
Across its divisions, TV reported a 25% uplift in income from $151m ( 95m) to $189m ( 119m), bolstered ...
09 Feb 2012
| by Ian Darby
developers working on the latest iterations of The Guardian's Facebook app and a trial of a Google TV channel ...
08 Feb 2012
| by Maisie McCabe
on behalf of all the major TV broadcasters but also works for media owners from a variety of sectors ...
08 Feb 2012
| by Arif Durrani
s exhibition at The National.
The success of cable TV broadcaster HBO, home to The Wire and The Sopranos ...
where you lean back and get any television you want, visit any gallery you want, have all the world ...
08 Feb 2012
| by Jeremy King
I have worked in the media since... The mid-nineties, when I started my TV career in the traffic department at UK Gold and UK Living.
I was attracted to this particular role because... It offers diversity and everyday challenges.
Not many people know that... I can sing really well ...
08 Feb 2012
| by Daniel Farey-Jones
television service it launched at the end of 2010....TiVo combines the live TV schedule, catch-up TV and the internet into a single interface ...
).
The number of installs is gaining on BT's hybrid Freeview/internet-delivered TV offering BT Vision, which ...
Media said TiVo was now taken by 12% of its 3.8 million-strong TV customer base, which is not growing ...