06 Sep 1996
| by TOM DAWN
Advertising in a Multimedia Age. (ISBN 185802 159 6). This
also devotes space to radio and television ...
of
advertising spending to new media and television, and away from
conventional print media.
...
10 May 1996
/director David Leigh is joining as contributing editor.
TV Corporation targets Dunn
Richard Dunn, executive director of News International Television, has
been appointed non-executive director of The Television Corporation. He
retains his NI position.
IPC considers Loaded for girls
IPC ...
25 Apr 1996
796,000 items.
BBC wins Commonwealth
The BBC has secured TV and radio rights to the 1998 ...
19 Apr 1996
| by STUART DERRICK AND SIMON CLARKE
Watches has launched an advertising watch which uses images on a
scroll to show a television advertising ...
that it doesn t rub off on to
clothes. Funnily enough it arrived while I was laughing at how cheesy
the TV ...
29 Mar 1996
| by JANET IZATT
videos for pounds 3 with a voucher in the newspaper. It was launched on
23 March with a press, TV ...
15 Mar 1996
| by JEREMY SLATER
of Bramleys by placement of easy-to-cook recipes on
television. The agency arranged for TV chefs Ainsley ...
as possible in a limited timespan. Coverage on TV was
considered important, partly as a TV profile would ...
of women s magazines.
Results
The week was amply covered by TV, radio and newspapers notching ...