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FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

Advertising in a Multimedia Age. (ISBN 185802 159 6). This also devotes space to radio and television ... of advertising spending to new media and television, and away from conventional print media. ...

MEDIA: BRIEFS

/director David Leigh is joining as contributing editor. TV Corporation targets Dunn Richard Dunn, executive director of News International Television, has been appointed non-executive director of The Television Corporation. He retains his NI position. IPC considers Loaded for girls IPC ...

MEDIA: BRIEFS

796,000 items. BBC wins Commonwealth The BBC has secured TV and radio rights to the 1998 ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

Watches has launched an advertising watch which uses images on a scroll to show a television advertising ... that it doesn t rub off on to clothes. Funnily enough it arrived while I was laughing at how cheesy the TV ...

MEDIA: Indie claiming a video victory

videos for pounds 3 with a voucher in the newspaper. It was launched on 23 March with a press, TV ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

of Bramleys by placement of easy-to-cook recipes on television. The agency arranged for TV chefs Ainsley ... as possible in a limited timespan. Coverage on TV was considered important, partly as a TV profile would ... of women s magazines. Results The week was amply covered by TV, radio and newspapers notching ...

 

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