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CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

quote from the BBC s John Motson, who was voted most popular TV commentator. The week before ... worldwide magazine programme, Kick. However, Paragon s plans for more extensive TV coverage were ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

of Bramleys by placement of easy-to-cook recipes on television. The agency arranged for TV chefs Ainsley ... as possible in a limited timespan. Coverage on TV was considered important, partly as a TV profile would ... of women s magazines. Results The week was amply covered by TV, radio and newspapers notching ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.