CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal
15 Mar 1996 | by JEREMY SLATER
of Bramleys by placement of easy-to-cook recipes on television. The agency arranged for TV chefs Ainsley ... as possible in a limited timespan. Coverage on TV was considered important, partly as a TV profile would ... of women s magazines. Results The week was amply covered by TV, radio and newspapers notching ...



