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PUBLIC RELATIONS AWARDS 2000: Campaign - The Parker Bishop Award Best Crisis Management Campaign.

was inevitably extensive, with 38 television and radio bulletins, and 38 national and 233 regional newspaper ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

be developed through the internet and e-mail. Orange is following up its TV campaign by inviting ...

CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill

and the experts were consistent. The team organised TV and radio debates and worked closely ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

a jointly-branded regional TV advertising and PR campaign offering NU funded half-day first aid ... these findings, Saatchi and Saatchi developed a TV advertisement of a small girl, supposedly drinking white spirits and showed a vox pop of opinions on what to do. Piloted in the Granada TV area ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

quote from the BBC s John Motson, who was voted most popular TV commentator. The week before ... worldwide magazine programme, Kick. However, Paragon s plans for more extensive TV coverage were ...

MEDIA: Why even MacKenzie might not save the Mirror

on the inside pages. The Mirror s marketing push was supported by a big TV campaign, which alerted my children ...

CAMPAIGNS: NatWest makes student grade - Media Relations

to interest them in the story and scheduled 37 TV and radio interviews. Two days before A level ...

MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,

check on the gradual 1990s slide into commercialism by British television before the digital revolution...This week will stick in my mind as one of those rare occasions when it was possible to take a rain check on the gradual 1990s slide into commercialism by British television before the digital ... Television Commission, which published its typically pragmatic proposals to liberalise programme ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

on behalf of Derby venue Epsom racecourse, recapture public interest, increase crowds and television ...

CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

to more television coverage than was expected. Following this success, the account ...

 

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