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Panasonic launches digital face-painting app for Olympics

. It is promoting the app through Facebook advertising. Panasonic rolled out a TV ad, created by Brave, last ...

Fujifilm lifts digital spend by more than 40% to push into social

. Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ... advertise on TV later in the year. Follow Sarah Shearman on Twitter @Shearmans ...

LoveFilm takes on rivals with HD streaming service

subscribers to access the titles after their first TV showing on BSkyB. LoveFilm, along with Netflix, was included in the Competition Commission's recent probe into BSkyB's alleged dominance of the pay-TV movies ... 's own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...

Unilever partners with News Corp and Viacom for digital content

for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

The strategy to align the brands under the Microsoft umbrella was first seen last December, when a TV ad showed ... finds you.' THE CAMPAIGN Internet Explorer 9: online, TV and outdoor Microsoft launched ...

Vimto partners with Vevo to target teens

The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV to digital, seeking to capitalise on its growing online fanbase. Vimto will run a heavyweight digital ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ...

Hovis launches British Farmers Loaf with £3.5m marketing push

and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad ... that goes into making each loaf. The ad will run on TV for the next four weeks, with a second burst ... campaign, fronted by celebrity Jodie Kidd. Starcom handled the media for the campaign, booking the TV ...

Pepsi launches 'crowd surfing' football game for Xbox Live

The mini-game forms part of Pepsi Max's Max It! campaign, and is based on the TV ad which shows ... Max s footballers in a series of challenges, which recreates scenes from the TV ad. Players receive ... the TV ad and get the opportunity to the play the game. Pepsi has also created a Facebook app ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.