My Media Week: Paul La Fontaine
30 May 2012 | by Mike Fletcher
no television connection I watch the end of a forgettable movie I have downloaded via iTunes to my Mac while ...
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Adap.tv launches third-party video apps hub
31 May 2012 | by Daniel Farey-Jones
Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users. Adap.tv claims the hub will feature apps from ... and AdAdvisor by TargusInfo. Teg Grenager, co-founder and vice-president of Adap.tv, said: "Given ...
Hub Digital Networks launches into digital out of home sector
16 May 2012 | by Nick Batten
-house. Acentic Media is an international provider of digital TV services for hotel chains predominantly ...
Facebook to broadcast more sport through Perform deal
27 Apr 2012 | by Sarah Shearman
an integration with Perform's online sport content platform, LiveSport.TV. This will include coverage from ... through an application on the social network, while Livesport.TV will become integrated with Facebook ... the integration would be a "great opportunity" for Livesport.TV, which launched just over a year ago, to build its ...
Google improves reporting for video campaigns in AdWords
23 Apr 2012 | by Daniel Farey-Jones
and then the more successful formats run on TV or run as a more full-blown pre-roll campaign." Among the brands ... industry average, we were able to make incremental reach to TV a reality. This is an exciting new ad format ...
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
into time slots, which can be planned to coincide with TV campaigns. Theatre website Whatsonstage ... print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ...
Zeebox plots first screen integration with TV manufacturers
27 Mar 2012 | by Sarah Shearman
Zeebox, the social TV app, is working with hardware manufacturers to integrate its technology...that discussed the state of social TV and the trends which are driving it. Lloyd Salmon, co ... TV was understanding consumer behaviour. He said the "narcissistic five minutes of fame" drove social TV because "people want their opinion heard". He said agencies and brands should think about ...
Facebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
Advertiser should pay less to reach people on Facebook than on TV because the former skews mainly...Speaking at an event held by TV marketing body Thinkbox on Friday (23 March), Sharp said to grow ... more often, they notice everything you're doing. You should pay less to reach those people. TV reaches ... tactics that skewed towards light buyers were of "great strategic value". He said TV had a higher value ...
Zeebox to introduce voting payments feature
21 Mar 2012 | by Sarah Shearman
Zeebox, the social TV app, is to enable its users to purchase and cast real-time votes in TV shows...voting platform Engage into the Zeebox app, which currently enables TV viewers to interact and chat via Facebook and Twitter, access TV programme information, and buy what they see on screen . Users will be able to make payments using the technology to cast votes on reality TV shows. No deals have yet been ...
Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast
14 Mar 2012 | by Daniel Farey-Jones
,674 Television 176,820 183,681 193,660 203,444 215,298 Radio 32,013 32,884 33 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
