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Hiscox becomes first UK brand to use AdCastPlus platform

into time slots, which can be planned to coincide with TV campaigns. Theatre website Whatsonstage ... print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ...

Think BR: Using independent brand advocates

Every marketer knows that there is no technique more effective in promoting a company, product or brand than word-of-mouth. If someone you trust recommends something to you, you re going to take it very seriously. And it s something TV, print and online adverts simply can t compete with, because ...

McDonald's to introduce Olympic happy meal promotion

as part of a tie-up with publisher HarperCollins. The brand aired a TV ad to promote its grassroots ...

Weetabix launches campaign for new golden syrup variant

#GoldenFuel in its TV execution for the first time. Media planning and buying has been handled by Walker ...

VO5 Extreme Style 'pageant' by Euro RSCG London

function, ahead of the next TV spot in the "Pliktisijiteur Village Pageant" campaign.

Weetabix 'dad's day out' by BBH

Bartle Bogle Hegarty is launching a TV spot for Weetabix Golden Syrup on 16 April....online, by using a hashtag #GoldenFuel in its TV execution for the first time. The ad ...

Smirnoff launches Madonna MDNA Nightlife UK campaign

the opportunity to download the album from Facebook in the coming weeks. In May, it will roll out a TV ad ...

Bulmers launches Perfect Pint AR activity

the strapline, 'Bulmer's keeps things original', returns to TV. Stella's Cidre variant, launched last year ...

Rachel's to launch digital Kitchen Moments drive

year , when it rolled out its first TV campaign encouraging consumers to "reconnect with themselves ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

build brands online in the same way as TV and press". He said that another factor, driving ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.