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Brands struggling to follow consumer journey online, finds IAB

. This is followed by TV, with 43% of campaigns integrated with search marketing. Jack Wallington, chair ...

Zeebox rolls out click-to-buy function

Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products...Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox ... for targetable Zeebox ads to be shown alongside their TV commercials . Zeebox's ad sales were awarded to Sky ... , Zeebox, said that making TV ads clickable and interactive was the "holy grail" for TV advertisers ...

Domino's Pizza calls digital and direct marketing review

and Twitter to drum up business on a local level. Last year, Domino's launched a TV campaign narrated ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

that none of the products complained about could be promoted during children's TV programmes because ...

Cravendale 'magic potato h'okay' by Wieden & Kennedy London

Kermit the Frog and Pépe the King Prawn from The Muppets star in the latest Cravendale TV

Honda plots to overhaul customers' online journeys

in the automotive sector. In February last year, Honda launched what it claimed to be the first TV ad to use "sound-synching" technology, enabling viewers of its "unpredictable life" TV commercial to interact ...

Editor's comment: Welcome - TV's refuseniks are a breed apart

Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand....TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV ... and brands in the portfolio. Also, TV can help promote a fledgling brand to important investors. To TV ...

Sports Relief launches mobile app to drum up support

2012, will be televised on the BBC. Follow Sarah Shearman on Twitter @Shearmans ...

Vimto shifts marketing spend with increased digital investment

Vimto is shifting its marketing spend from TV to digital, as the brand looks to capitalise on its...the social network. According to Nielsen data, 81% of Vimto s media spend in 2011 was on TV, 18% on radio ...

McDonald's 'first day' by Leo Burnett

McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E

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