PR Agency of the Year: The Red Consultancy
13 Dec 2011 | by David Singleton
record attempts in association with broadcast media including Daybreak and OK! TV. It out ...
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Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
the health agenda is the sponsorship of the latest series of weight- loss reality TV show The Biggest Loser ... , eschewed TV to promote the 3 lunch, preferring a mix of outdoor, radio and digital instead. While a wholesale move away from TV is not on the cards, she says: 'I've been really looking at the budget ...
Morrisons in secret pop-up restaurant ready meals trial
12 Oct 2011 | by Rachel Barnes
The kitchen, which is open in Great Marlborough Street until tomorrow (13 October), is serving dishes made by five top chefs, including Aldo Zilli. Although no branding will say so, the meals are all recipes from Morrisons' new M Kitchen ready meals range, which officially launches with a TV ad ...
Harnessing trend intelligence: Louise Lloyd, Cirkle
12 Oct 2011 | by Louise Lloyd, deputy managing director, Cirkle
bags or a TV, the choice on offer, and availability of conflicting advice, can be overwhelming ...
Telling a great story together, Miki Haines-Sanger, Golden Goose PR
12 Oct 2011 | by Miki Haines-Sanger, founding partner, Golden Goose PR
depicting the face of Botticelli's Venus. The powerful image resonated across social media, print and TV ...
Take me to your leader: Paul Baverstock and John Sarsfield, MHP Communications
12 Oct 2011 | by Paul Baverstock and John Sarsfield, MHP Communications
and rolling TV coverage providing ugly pictures of the aftermath, which soon proliferated online. Yet ...
The living, breathing strategy: Richard Medley, Spider PR
12 Oct 2011 | by Richard Medley, managing director, Spider PR
and providing road maps for business owners and entrepreneurs for whom ad budgets and TV spots are not the way ...
British Airways: building a brand, from the inside out
29 Jul 2011 | by Suzy Bashford
via a piece of internal communications before it had launched on TV. - Lloyds Banking Group One ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
$40,000 TV infomercial produced only 100 orders). A chance encounter between a student and an aspiring ... brand do that?' wondered Cull. 'It is just a channel. You don't have a director of TV, do you?' E ...
Europcar launches its first TV ads in £2.5m campaign
03 Jun 2011 | by Ben Bold
Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign...The primetime TV work will run throughout the summer. It goes live on ITV1 this weekend, during ad breaks tonight (3 June) for 'Coronation Street', and during tomorrow's 'Britain's Got Talent'. The TV ads ... service and poses the question "what would you do with the hour you save?". The TV ad depicts a man ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
