to remove filtersPiers Morgan fronts UK launch of Burger King's Flame fragrance
15 Jun 2009 | by Jennifer Whitehead
successful TV career as a judge on 'Britain's Got Talent' and 'America's Got Talent' and, in another beef ...
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PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
monsters was born. Consumers were asked to help locate the original monster suits from the 80s TV ads. A ...
UK brands lag behind US counterparts in response to swine flu
30 Apr 2009 | by Jennifer Whitehead
Normal 0 While the UK government is launching a mass awareness campaign today in the press, radio and television, UK FMCG brands appear to be lagging. In the US, Reckitt Benckiser-owned disinfectant brand Lysol has updated its homepage with information on swine flu. It says that although ...
Velvet toilet tissue pushes green message
15 Jan 2009 | by Daniel Farey-Jones
Normal 0 The activity includes a new Fallon-created TV ad featuring the brand's baby managing director character, who talks about how important trees are and is shown directing his workers in the boardroom and a forest. To reinforce the 'three trees' message brand owner SCA has also had the Triple ...
The Work: New Campaigns - UK
05 Dec 2008
-production: Digital Domain Exposure: National TV THE LOWDOWN LG reveals the technology that comes out to play when the homeowners are away in a new 30-second TV spot created by Bartle Bogle Hegarty. Set ... emerge from behind an LG TV. Each gadget takes on the appearance of an insect, emitting beams ...
Campaigns: Beauty - Ding dong - 'Avon lady' calls
24 Oct 2008
Campaign: Launch of Avon's representative advertising campaign Client: Avon PR team: Rain Communications UK Timescale: March-April 2008 Budget: £6,400 In March this year Avon was due to launch two new advertising campaigns, the first TV advertised recruitment drive since the 1960s. The first ...
City & Corporate: Catering firm hires agency
10 Oct 2008
hit the headlines in 2006 when TV chef Jamie Oliver savaged its school dinners, including Turkey ...
Brands fight bloggers with 'fact' websites
09 Sep 2008 | by Bill Britt
the factual accuracy of what is said by major US political players in their TV ads, debates, speeches ...
The Work: New campaigns - UK
29 Aug 2008
Post-production: Annex Films, Prime Focus Audio Post-production: Jungle Studios Exposure: National TV ... their pencil cases before they go back to school in a new TV commercial. The 30-second ad, created by McCann ... Buckley Editor: Andrea McArthur Post-production: The Moving Picture Company Exposure: National TV ...
Budweiser to flag up authenticity
11 Mar 2008 | by Gemma Charles
The multimillion-pound campaign, which marks a return to its late-80s positioning, when it ran ads under the strapline The genuine article , will span TV, digital, press, outdoor, PR and direct. Fallon is handling the above -the-line elements of the campaign, which are due to break in April. This week ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
