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Campaign: Powergen lauds 'most energetic boss' - Corporate

, as personified by the 'Bob' TV ads, starring comedian Simon Day. Strategy and Plan The thrust of Britain ... . Linking the competition with other forms of marketing, such as the TV ads through the use of Simon Day ...

Demanding Desmond job abandoned by MacLaurin

to 60 per cent of his time on the Desmond brief, leaving little time for other clients, who include TV ...

Ptarmigan lands Npower contract

a fresh TV ad featuring the two 'orbs' it has recently introduced as brand icons. Analysis, p20. ...

Profile: Environmental challenger - Janet Morris, marketing director, Energy Saving Trust

convert, Morris says she always switches lights off and never leaves the TV on standby - 'making up for my ...

Campaign: British Energy gives staff morale a lift - Internal Communications/CSR

as on local Scottish TV channel Thistle TV, BBC Radio Kent, Morecambe Bay Radio and BBC Online News. Results ...

CAMPAIGNS: Npower Juice gets wind farm benefits across - Media Relations

day a photocall was arranged with TV's Donna Air, who'd been chosen as a celebrity spokesperson ...

PRWEEK AWARDS 2003: Specialist & Technique - Promotional Activity

Scottish tourism back?'. Most of Scotland's daily newspapers, TV stations and west coast-based radio ... agencies, EMR and Bulletin International, to sell in the Mini Adventure Live! story to TV and radio. Mini ...

CAMPAIGNS: Consumer PR - Yorks Water bids to brand its tap water

-in with Yorkshire TV to create 'Tap Idols' (Diary, 9 August), a watered-down version of ITV1's Pop Idol show ... Schools hit every BBC TV News broadcast and featured on Radio 1's News Beat, Radio 2's The Jimmy Young ...

CAMPAIGNS: Fundraising breathes life into Centrica - CSR

radio interviews and an item on Meridian TV about an AA member of staff taking part in the New York ...

Band & Brown set to drive British Gas consumer push

stations and watch their local TV station'. The campaign is supported by a regional ad push. Band & Brown ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.