Environment : Jordans' 'ten per cent' boost for wildlife
10 May 2012
-old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ...
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Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
Mars has launched its Euro 2012 TV ad, which features a Mars bar-eating steward producing heroic
Food and drink: Jubilee strawberries effort bears fruit
15 Mar 2012 | by John Owens
. MEASUREMENT AND EVALUATION The campaign generated 412 pieces of editorial coverage including branded TV ...
Consumer: Belling recipe book provides tasty tweet
09 Mar 2012 | by John Owens
including targeted bloggers and food media, The Daily Telegraph and The Independent, and TV in the US with a ...
Celebrity chefs Jonathan Davies and John Burton-Race call in Instinct PR
02 Mar 2012 | by Sara Luker
the nationwide web and TV launch of The Restaurant Experience....of a forthcoming TV show on the venture. ...
Mischief wins account to 'reignite passion' for Jaffa Cakes
14 Feb 2012 | by Hannah Crown
to capture people s imagination and build on the success of a TV advertising campaign last year ...
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
the health agenda is the sponsorship of the latest series of weight- loss reality TV show The Biggest Loser ... , eschewed TV to promote the 3 lunch, preferring a mix of outdoor, radio and digital instead. While a wholesale move away from TV is not on the cards, she says: 'I've been really looking at the budget ...
Consumer: Malibu puts some varnish on its image
26 Jan 2012 | by John Owens
included a TV ad campaign, limited edition bottles being sold in stores, a partnership with Heat and Grazia ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
$40,000 TV infomercial produced only 100 orders). A chance encounter between a student and an aspiring ... brand do that?' wondered Cull. 'It is just a channel. You don't have a director of TV, do you?' E ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
