BAA praised for proactive comms over snow despite press criticism
06 Feb 2012 | by Sara Luker
' experiences during TV hits. BAA's head of news, former TV reporter Richard Scott, is a veteran ...
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Flack's Week: 10 February
10 Feb 2012
rather hairy. Flack is pleased to inform readers that much-loved TV oldie Swap Shop with Keith ...
Fashion brands Ariella and Little Mistress pick EdenCancan
03 Feb 2012 | by John Owens
The agency will also promote the Ariella Couture range, as seen on the likes of pop star Rowland and TV ...
Gadget Show Live calls in Fugu to attract mainstream consumers
03 Feb 2012 | by Sara Luker
The exhibition is an offshoot of the Channel Five TV programme and includes appearances from the show s presenters Suzi Perry, Jason Bradbury, Jon Bentley, Ortis Deley and Pollyanna Woodward. Fugu has been tasked with handling the PR media campaign for the Live exhibition, which takes place ...
Charity: FitFlop star benefit scores hole in one
01 Feb 2012 | by John Owens
on Daybreak. Exclusive interviews were set up with the tournament host Samuel L. Jackson. A 60-minute TV ...
News Corporation comms chief Matthew Anderson to step down
27 Jan 2012 | by Alec Mattinson
with Star TV and News Corp in 2000 when he was chief executive for the Asia Pacific region of Ogilvy Public ...
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
the health agenda is the sponsorship of the latest series of weight- loss reality TV show The Biggest Loser ... , eschewed TV to promote the 3 lunch, preferring a mix of outdoor, radio and digital instead. While a wholesale move away from TV is not on the cards, she says: 'I've been really looking at the budget ...
Consumer: Malibu puts some varnish on its image
26 Jan 2012 | by John Owens
included a TV ad campaign, limited edition bottles being sold in stores, a partnership with Heat and Grazia ...
Claire Furlong: Ready for the media scrum
26 Jan 2012 | by Kate Magee
ample recognition for its involvement, filling seats at televised Olympic trials and getting the website ... reporter, Meridian TV 1996 News and sports editor, Isle of Wight Radio TIPS FROM THE TOP ...
London 2012: How Brands Can Compete - Non-sponsors
26 Jan 2012 | by Joe Lepper and Kate Magee
Today marks the start of the six-month countdown to the London 2012 Olympics. Come the summer, all eyes will be on London and the UK, with more than 6,000 journalists expected to visit, and millions across the globe to watch events on TV. Here, PRWeek looks at what some of the official sponsors ...
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