03 Apr 2012
| by Sarah Shearman
build brands online in the same way as TV and press".
He said that another factor, driving ...
29 Mar 2012
| by Alex Brownsell
The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership.
The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...
03 Feb 2012
| by Alex Brownsell
TV ad breaking during this weekend's Super Bowl....-class Ypsilon models.
A collection of three TV ads will be supported with print, outdoor, digital, direct marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ...
24 Jan 2012
| by Tash Whitmey, EHS 4D
channels and are producing TV spots and banner ads, calling themselves integrated. Increasingly, this means ...
18 Jan 2012
Moles may not hibernate, but we do spend as much of winter in front of the TV as the next mammal....
Mktg And can I access TV shows as well as films via Netflix?
Netflix Yes, you will be able to. We ...
11 Jan 2012
One of Mole's New Year resolutions is to shop around for a broadband and TV package. We started...Virgin Media Thank you for calling Virgin Media sales. How may I help?
Mktg I am thinking of joining for a broadband and TV home package, but some of my friends have problems with the service - their internet is slow or On Demand doesn't work.
VM Let me take your postcode. (Mktg gives postcode.) OK ...
03 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company.
The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...
19 Dec 2011
| by Nicola Clark
Lewis and its advertising agency Adam Eve's beautifully crafted TV ad, celebrating the joy of giving ...
14 Dec 2011
| by Alex Brownsell
The TV clip, featuring animated brand character Cara, once more features a version of 70s disco song YMCA , with the words changed to promote the price comparison site.
In this ad, the brand highlights a new deal in which customers will receive 1,000 Nectar points for every car insurance policy ...
22 Nov 2011
| by Noelle McElhatton
than TV. The sharing of common cultural references is important, because brands seek fame and trust - two things that TV has done well at delivering.
So, it is hardly surprising that, given ...
, but also because TV works as the platform to launch brands into the social space. Either way, if telly ...