to remove filtersDirect choice - EDF Energy
25 Aug 2009 | by Lisa Kettman-Kervinen, Director of EMEA collaborations, Worldwide Partners
EDF has come under fire recently for its TV ads, but despite the furore, it has produced some very
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Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
300m overtrading position in TV unravels. Wall Street created collateralised debt obligations ...
Direct choice - British Army
11 Aug 2009 | by Guy Bradbury, Executive creative director, Touch DDB
The recruitment campaign allows warm prospects to get closer to the action by taking part in a series of missions. A direct mail pack was synchronised precisely to arrive as TV ads invited potential ... feedback at each stage. This campaign offers a great experience online, co-ordinated with TV support ...
Sky creates retail position
04 Aug 2009
Thompson now reports to Sally-Anne Johnson, Sky's director of face-to-face-sales, who is responsible for more than 300 stores. The company is seeking a replacement for Thompson's marketing position, in which he sought to drive sales of Sky TV, HD and broadband and phone packages through targeted direct ...
Animal Protection Society appoints DTV Group
21 Jul 2009
global direct response TV campaign. The appointment follows a three-way pitch.
Martini Rosato partners Toni&Guy
21 Jul 2009
ambassador Thandie Newton will appear in Toni&Guy magazine and on Toni&Guy.TV.
Chelsea Building Society launches direct campaign
23 Jun 2009
(Tuesday) and runs across TV, online and press.
Digital & Direct: Rail operator backs service
17 Feb 2009
The campaign, created by LIDA, supports the existing TV, outdoor and press advertising, created by its sister ad agency M&C Saatchi. Door-drops will target more than 2m potential passengers in catchment areas surrounding key stations, including the new East Midlands Parkway. Emails will be sent ...
Digital & Direct brief: RSPB launches campaign
10 Feb 2009
members. The push, created by DTV Group, will run across TV and online.
Digital & Direct: Pizza Hut in ATM activity
27 Jan 2009
-raising drive for the Happy Hour menu across TV, radio, outdoor and branded phone boxes. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
