Reader's Digest UK launches direct marketing venture
17 Jan 2011 | by Katherine Levy
as one of Europe s leading commercial TV companies. Titmuss said: "With over 80 years of direct ...
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Demand side platform Turn gears up UK operations
22 Nov 2011 | by Daniel Farey-Jones
including Adap.tv, Brightroll, Adbrite, SpotXchange, YuMe and DoubleClick. The DMP is integrated with six ...
MAGAZINE ABCs: Tesco swells customer magazines circulation
12 Aug 2010 | by Daniel Farey-Jones
from seven in the second half of 2009. The other two are paid-for TV listings titles TV Choice and What's On TV. Also making a debut in the top 50 magazines by circulation were John Lewis Edition ...
Gary Rhodes launches customer magazine
14 Jul 2010 | by Katherine Levy
Gary Rhodes, the TV chef and restaurant owner, is launching a bespoke magazine through contract
Sky to get £318m from Hewlett-Packard to settle dispute
08 Jun 2010 | by Maisie McCabe
to settle a long-running legal dispute over a customer-relationship management project for the pay-TV...to pay Virgin Media to acquire its content business Virgin Media Television, after a protracted sale ...
US online advertising spend set to overtake all print and DM
09 Mar 2010 | by Arif Durrani
report from the Internet Advertising Bureau (IAB) suggested that online had usurped TV to become ... . This compared with 18.7% in the first half of 2008. Elsewhere, Television accounted for 21.9%, press display ...
Twix creates teatime appeal
30 Sep 2009 | by Staff
and blue car ad? Mars latest television campaign, which promotes the Twix brand, is dry and humorous ... accompaniment strategy used in 2007, when Mars launched a 1.6m TV campaign and sponsorship on Virgin Radio ...
Shift of focus gives Currys spice
08 Sep 2009 | by Staff
a new TV the day after delivery, and open by showing a man putting up a new LCD TV on his wall ... beach. The man tries to exercise alongside the show, but overexerts himself and dislodges the TV from ... is able to deliver and install a new TV the day after it is ordered. Currys' decision to concentrate its ...
All Response Media secures £250,000 Money4gold business
07 Jul 2009 | by Arif Durrani
. The launch campaign, valued at about 250,000, features a 90-second TV ad, accompanied by online activity ... . The agency specialises in DRTV (direct response TV) and last year handled more than 70m worth of billings. ...
Channel 4 to close red button and mobile ad sales operations
10 Nov 2008 | by Emma Barnett
we have seen a steep decline in demand for interactive TV advertising and it is with regret that we ... . Channel 4 currently produces a 20 minute rolling loop of short form TV content, broadcast across the major ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
