to remove filtersCarat wins Nationwide's £5m account for insurance work
14 Oct 2008 | by Arif Durrani
=. A multimedia advertising campaign, including TV, print and direct mail, is expected to be rolled out ...
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Media Week Essay - Direct Marketing
09 Dec 2008 | by Antony Miller
by automatically recommending "sexier" TV can be a hero to their clients by boosting ROI. Green duties ...
Nuts TV links with MiCard for interactive loyalty card offer
16 Sep 2008 | by Ben Bold
LONDON - Turner Broadcasting is launching an interactive loyalty card enabling Nuts TV viewers..., which has provided Turner with the infrastructure to create a Nuts TV-branded environment called Nuts ... will promote the card to viewers through a 30-second TV ad and sponsorship bumpers positioned around Nuts TV ... they watch the lads' TV channel. Points are stored on the card's memory chip and converted into a digital ...
Regulator appointed for the direct marketing industry
04 Sep 2008 | by Tristan O'Carroll
- including direct mail, e-mail, SMS, interactive television, mail order, telephone, catalogue and online ...
Colling & Co wins Allianz contract
02 Sep 2008 | by Kunal Dutta
terrestrial and digital channels including Discovery, Living TV, Paramount and TCM. Separately, the agency has won a brief from Christian Aid to create its new direct response TV campaign. It will work ...
Sky to use subscriber data to launch ad targeting plan
29 Jan 2008 | by Andrew McCormick
year, the company had 8.67 million satellite TV subscribers, while Sky claims its numerous online ...
Littlewoods moves to Unique Digital
16 Oct 2007 | by Andrew McCormick
Littlewoodsdirect.com as the home of big brands . It extended across TV and print, while two million e-mails were ...
Capital One reviews digital media account
19 Jul 2006 | by by James Livesley
to as much as £10m. The majority of Capital One's £27m ad spend goes on direct mail. TV is the second ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
