Marketers prepare for impact of Bailey childhood report
07 Jun 2011 | by Gemma Charles
, the press and TV or the music industry, we need to help everyone respect the clear objective ...
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Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging
08 Jun 2011 | by Ryan Newey, Co-founder, Fold7
May-25 Brand Agency/TV Buyer Recall rank % 1 ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
activity to promote its TV service. One part of the campaign targeted 1000 customers selected by the brand ... for users of the TV service. By the end of April, Virgin Media had recorded 65,000 pre ... customers that encouraged them to hit the shops. This was supported by press and TV activity, as well as in ...
Print DM seeks a digital future
20 May 2011 | by Alex Brownsell
. The latter incorporated QR into its TV campaign featuring Heston Blumenthal and Delia Smith, offering recipes for those scanning the codes. 'We were the first UK retailer to use QR codes in a TV campaign, so ...
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
Murray Newlands 40258 6 Adland.TV 36080 7 ...
The BR 200 May 2011: The web's most influential bloggers (51-100)
18 May 2011 | by Staff
TV 3970 86 icrossing connect 3950 87 ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ... , concentrated on raising his club's profile further around the globe. His background of building interactive TV company NetPlay TV into a global player bodes well. Commercial partnerships now touch all corners ...
Southern Railway 'Loco's birthday' by VCCP
05 May 2011
The ad campaign features Southern's Mexican wrestler character Loco Toledo and includes TV, radio, press, outdoor, online, social networks and direct channels. The ads are inspired by traditional Mexican wrestling posters and will promote a 26% discount on Southern advance and off peak fares ...
Superdrug targets rival Boots with Beauty Card marketing push
04 May 2011 | by Nicola Clark
The retailer is rolling out TV ads starring its brand ambassador, Gavin Stacey actress Joanna Page, 10 days after the card's 11 May launch. The campaign has been created by HMDG. Media is being ... the Superdrug brand. A TV ad campaign screened last October, also featuring Page, invited consumers ...
CREATIVE STRATEGY: Do the boring bits have to be boring? No, says Air NZ
14 Apr 2011 | by Simon Kershaw
TV ads. Facebook campaigns. 48-sheet posters. iPhone apps. Old or new technology, old or new media, there s some sexy stuff out there. And then... there s health and safety materials. Bear with me, please. Any corporation has to take health and safety very seriously. But does the marketing department? Where ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
