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CREATIVE STRATEGY: Prometheus and stealing fire at TED

for them. Prometheus went further and encouraged viewers of a trailer in a TV ad break to tweet ...

RSPCA calls review of £5m DM account

direct-response TV activity to direct mail. Whitewater was behind the RSPCA's most recent DRTV ad ...

Iris wins Domino's digital and DM task

, Domino's launched a TV campaign, created by Big Communications and narrated by the punk poet John Cooper ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

build brands online in the same way as TV and press". He said that another factor, driving ...

Confused.com extends Nectar partnership

The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...

National Lottery campaign spotlights charity funding

The 'Life Changing' campaign, created by Abbott Mead Vickers BBDO, will run across TV, press ... ,000 or less. A 60-second TV ad, "heroes' return", will feature a journey to Burma by World War II veteran ... , marketing director at Camelot, said: "The new TV ad really brings to life the life-changing impact ...

CREATIVE STRATEGY: Computer game launch is a bit spaced-out

and Television Arts In the meantime, Bioware s success had caught the attention of big boys EA Games. Now ...

Domino's Pizza calls digital and direct marketing review

and Twitter to drum up business on a local level. Last year, Domino's launched a TV campaign narrated ...

Chrysler re-launches with £10m Super Bowl campaign

TV ad breaking during this weekend's Super Bowl....-class Ypsilon models. A collection of three TV ads will be supported with print, outdoor, digital, direct marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

new TV ad' link) carries one of several edits of a film celebrating the completion of the Carperby ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.