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Demand side platform Turn gears up UK operations

including Adap.tv, Brightroll, Adbrite, SpotXchange, YuMe and DoubleClick. The DMP is integrated with six ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

9 Ad Rants 32912 10 Adland.TV 32361 ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

The BR 200 (101-150, July 2011) Rank Blog Brandwatch value Twitter RSS 101 Mark lives 4241 102 Cornwall SEO 4234 103 Confessions of a wannabe ad man 4228 104 Real fresh TV ...

The BR 200 May 2011: The web's most influential bloggers (1-50)

Murray Newlands 40258 6 Adland.TV 36080 7 ...

The BR 200 May 2011: The web's most influential bloggers (51-100)

TV 3970 86 icrossing connect 3950 87 ...

Power 100: 100 to 50

to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ... , concentrated on raising his club's profile further around the globe. His background of building interactive TV company NetPlay TV into a global player bodes well. Commercial partnerships now touch all corners ...

LoveFilm extends Ocado food and film deal to 2012

The first part of the campaign begins this week. It offers LoveFilm subscribers 15 off their first 75-plus shop at Ocado. The film and TV subscription service initially landed a year-long deal with Ocado in June 2010 with a pizza promotion that ran during the Fifa 2010 World Cup. Last week ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

When Howard Schultz, the founder and former CEO of Starbucks, returned to a hands-on role at the coffee chain in 2008, he brought with him an integrated turnaround plan. At its heart: not a multi-million dollar TV campaign, but instead a social network strategy that aimed to engage with Starbucks 6m ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

club with the ingredients for a rhubarb and ginger brul e, to promote its partnership with TV chefs ...

What Next in Digital?

and proving that they work is the challenge. But I hate the idea that you have to take money away from TV. It ... value beyond the click and to start to eat into TV budgets. This would require a different measure ... the value of digital, because they are still unconvinced compared with TV." This calls for some ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.