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Confused.com extends Nectar partnership

The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...

Review of the Year: Top 10 marketing moments of 2011

Lewis and its advertising agency Adam Eve's beautifully crafted TV ad, celebrating the joy of giving ...

Confused.com announces Nectar partnership with TV ad

The TV clip, featuring animated brand character Cara, once more features a version of 70s disco song YMCA , with the words changed to promote the price comparison site. In this ad, the brand highlights a new deal in which customers will receive 1,000 Nectar points for every car insurance policy ...

Editor's Comment: TV's a lively corpse

than TV. The sharing of common cultural references is important, because brands seek fame and trust - two things that TV has done well at delivering. So, it is hardly surprising that, given ... , but also because TV works as the platform to launch brands into the social space. Either way, if telly ...

From DM Bulletin to Data and Direct Bulletin

in the form of Xaxis. On the supply side, TV companies are readying themselves to shift to platforms ... its own internet TV offering and Sky is already educating its customers about its AdSmart targeted ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

9 Ad Rants 32912 10 Adland.TV 32361 ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

The BR 200 (101-150, July 2011) Rank Blog Brandwatch value Twitter RSS 101 Mark lives 4241 102 Cornwall SEO 4234 103 Confessions of a wannabe ad man 4228 104 Real fresh TV ...

The BR 200 May 2011: The web's most influential bloggers (1-50)

Murray Newlands 40258 6 Adland.TV 36080 7 ...

The BR 200 May 2011: The web's most influential bloggers (51-100)

TV 3970 86 icrossing connect 3950 87 ...

Power 100: 100 to 50

to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ... , concentrated on raising his club's profile further around the globe. His background of building interactive TV company NetPlay TV into a global player bodes well. Commercial partnerships now touch all corners ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.