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RSPCA calls review of £5m DM account

direct-response TV activity to direct mail. Whitewater was behind the RSPCA's most recent DRTV ad ...

National Lottery campaign spotlights charity funding

The 'Life Changing' campaign, created by Abbott Mead Vickers BBDO, will run across TV, press ... ,000 or less. A 60-second TV ad, "heroes' return", will feature a journey to Burma by World War II veteran ... , marketing director at Camelot, said: "The new TV ad really brings to life the life-changing impact ...

Review of the Year: Top 10 marketing moments of 2011

Lewis and its advertising agency Adam Eve's beautifully crafted TV ad, celebrating the joy of giving ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

9 Ad Rants 32912 10 Adland.TV 32361 ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

The BR 200 (101-150, July 2011) Rank Blog Brandwatch value Twitter RSS 101 Mark lives 4241 102 Cornwall SEO 4234 103 Confessions of a wannabe ad man 4228 104 Real fresh TV ...

Cow & Gate ads ruled misleading after two-year investigation

The ad watchdog divided the complaints about a TV ad, created by Euro RSCG and broadcast ... . It upheld complaints on two of the five grounds, but rejected them on the other three. It concluded the TV ... , and there are no plans to use it again. The current Cow Gate Growing Up Milk TV ad meets all ASA requirements." ...

CREATIVE STRATEGY: AKT uses fame and the famous in a good cause

and sleep in doorways. Between them, they cover several generations of TV viewers, from my mother to current ...

'Direct at its best' helps McCann Erickson to Romania's first Grand Prix

that compared to other countries, we're still putting far too much emphasis into making TV ads." ...

Marketers prepare for impact of Bailey childhood report

, the press and TV or the music industry, we need to help everyone respect the clear objective ...

The BR 200 May 2011: The web's most influential bloggers (1-50)

Murray Newlands 40258 6 Adland.TV 36080 7 ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.