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CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

for them. Prometheus went further and encouraged viewers of a trailer in a TV ad break to tweet ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

03 Apr 2012 | by Sarah Shearman

build brands online in the same way as TV and press". He said that another factor, driving ...

National Lottery campaign spotlights charity funding

29 Feb 2012 | by Ed Owen

The 'Life Changing' campaign, created by Abbott Mead Vickers BBDO, will run across TV, press ... ,000 or less. A 60-second TV ad, "heroes' return", will feature a journey to Burma by World War II veteran ... , marketing director at Camelot, said: "The new TV ad really brings to life the life-changing impact ...

CREATIVE STRATEGY: Computer game launch is a bit spaced-out

22 Feb 2012 | by Simon S Kershaw

and Television Arts In the meantime, Bioware s success had caught the attention of big boys EA Games. Now ...

We'll Call You: Netflix

18 Jan 2012

Moles may not hibernate, but we do spend as much of winter in front of the TV as the next mammal.... Mktg And can I access TV shows as well as films via Netflix? Netflix Yes, you will be able to. We ...

We'll Call You - Virgin Media

11 Jan 2012

One of Mole's New Year resolutions is to shop around for a broadband and TV package. We started...Virgin Media Thank you for calling Virgin Media sales. How may I help? Mktg I am thinking of joining for a broadband and TV home package, but some of my friends have problems with the service - their internet is slow or On Demand doesn't work. VM Let me take your postcode. (Mktg gives postcode.) OK ...

Warner Leisure Hotels launches new TV ad

03 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

Lewis and its advertising agency Adam Eve's beautifully crafted TV ad, celebrating the joy of giving ...

Editor's Comment: TV's a lively corpse

22 Nov 2011 | by Noelle McElhatton

than TV. The sharing of common cultural references is important, because brands seek fame and trust - two things that TV has done well at delivering. So, it is hardly surprising that, given ... , but also because TV works as the platform to launch brands into the social space. Either way, if telly ...

Keep public onside amid opt-out countdown

10 Nov 2011 | by Daniel Farey-Jones

by TV experience, as the DMA can testify. A mass media backlash against over-zealous ad serving might ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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