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Review of the Year: Top 10 marketing moments of 2011

Lewis and its advertising agency Adam Eve's beautifully crafted TV ad, celebrating the joy of giving ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

9 Ad Rants 32912 10 Adland.TV 32361 ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

The BR 200 (101-150, July 2011) Rank Blog Brandwatch value Twitter RSS 101 Mark lives 4241 102 Cornwall SEO 4234 103 Confessions of a wannabe ad man 4228 104 Real fresh TV ...

The BR 200 May 2011: The web's most influential bloggers (1-50)

Murray Newlands 40258 6 Adland.TV 36080 7 ...

The BR 200 May 2011: The web's most influential bloggers (51-100)

TV 3970 86 icrossing connect 3950 87 ...

Power 100: 100 to 50

to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ... , concentrated on raising his club's profile further around the globe. His background of building interactive TV company NetPlay TV into a global player bodes well. Commercial partnerships now touch all corners ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

When Howard Schultz, the founder and former CEO of Starbucks, returned to a hands-on role at the coffee chain in 2008, he brought with him an integrated turnaround plan. At its heart: not a multi-million dollar TV campaign, but instead a social network strategy that aimed to engage with Starbucks 6m ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

club with the ingredients for a rhubarb and ginger brul e, to promote its partnership with TV chefs ...

What Next in Digital?

and proving that they work is the challenge. But I hate the idea that you have to take money away from TV. It ... value beyond the click and to start to eat into TV budgets. This would require a different measure ... the value of digital, because they are still unconvinced compared with TV." This calls for some ...

Confessions of an internet adman

The lines between 'old' and new media are about to become blurred, with TV primed to sit...I love TV. There, I said it. It actually feels rather good, particularly after 15 years persuading clients not to focus on TV. I can already hear the cries of "Judas" among my fellow digital folk. However, before throwing me into the IAB dungeon, let me explain: in the next few years, TV will be one ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.