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Television broadcasters are working hard to offer advertiser solutions that go beyond the mainstay 30-second spot. Mike Fletcher investigates what ad formats will be hot in 2012.
Sony Pictures Television Networks (SPT) has bought the channels business Dolphin Broadcasting Limited and taken a majority stake in ad sales house Dolphin TV.
Chris Locke sees a year of multiple-screen viewing, new and exciting content, a mid-year revenue boom and trading dust-ups in the land of TV.
Thinkbox managing director Lindsey Clay talks to Media Week about television in 2012 and the development of the home network, which will see consumers use multiple screens to satisfy their viewing habits.
PBS, the UK channel from the US-based Public Broadcasting Service, has unveiled an above-the-line marketing campaign by Hypernaked to promote its launch.
ITV has agreed a deal to buy the channel three licensee in the Channel Islands, Channel Television, from Iliffe News & Media-parent group Yattendon.
Maisie McCabe joined TV's bigwigs at the 2011 Cambridge Convention.
The total value of the terrestrial television advertising markets in Brazil, Russia, India and China for the period 2006 to 2014.
The total number of mobile television users in Brazil, Russia, India and China for the period 2006 to 2014.
The top 10 television advertisers in Brazil, Russia, India and China (2009).
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