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The Red Brick Road wins £2m ADT task

31 May 2012 | by Sara Kimberley

The agency won the account after a two-way pitch. ADT has most recently worked with Ware Anthony Rust, which created the "what means most to you in this world" TV ads. Before that, Abbott Mead ... will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ...

Emery joins judges for Media Awards

31 May 2012 | by Katherine Levy

for TV, radio, digital, print, outdoor and cross-media, as well as Media Campaign of the Year. Emery ...

How digital can turn a great story into a super-franchise

31 May 2012

Bobi Carley explains how films, TV shows and video games are using new platforms to extend...opportunities. Now, as well as theatrical releases and TV programmes, we are seeing an increase in franchise ... space, while it has just been announced that the Game Of Thrones TV series is being developed into a ...

On the Campaign Couch ... with JB

31 May 2012 | by Jeremy Bullmore

the late 40s and early 50s, Harry Wayne McMahan was the head of television at Leo Burnett in Chicago. His ... to you each morning" for Kellogg. Around 1954, he wrote a bestselling book, The Television Commercial: How To Create And Produce Effective TV Advertising. From then on, Harry McMahan was a consultant, a ...

Why does adland need a new creative agency?

31 May 2012

as well give up. They have to live like consumers. It's hard to make a TV ad unless you've ever watched the TV. It's impossible to create a social media campaign unless you immerse yourself in the social world ...

Missing People asks viewers to pick up the phone

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...

Experian kicks off £6m media review

24 May 2012 | by Katherine Levy

's consumer products. CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February ...

BetVictor appoints VCCP for creative

24 May 2012 | by Jeremy Lee

was responsible for using the TV presenter Paddy McGuinness in BetVictor's advertising. The most recent campaign ...

Zurich calls £100m global ad review

24 May 2012 | by Anne Cassidy

. Zurich s most recent major TV campaign in the UK featured two animated figures wearing the brand logo ...

How we learned to stop worrying and love failure

24 May 2012

as one would hope. I had a run of TV ads that were all banned at one point or another, including one ... sound crew visit Dominic and Laura to thank them for buying a Wega TV. No? How about the one where ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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