Opinion: Perspective - Why Monkey Tennis has more mileage than adland's ideas
16 Apr 2010 | by Rory Sutherland
One of the most painful moments from the archive of British television comes in the first episode
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Media: All about ... The TV ad market shake-up
16 Apr 2010 | by Alasdair Reid
Has Ofcom's TV airtime market probe done any good?...to reform the television airtime market (and we're ignoring for the time being its inquiries into the pay-TV ... the television business (as is widely predicted), all bets will be off. A consolidated market will, almost ...
Campaign promotion: The plannertarium campaign - It's great for 'outsiders'
16 Apr 2010 | by Jane Bainbridge
to find innovative ways to use TV advertising without typical TV costs....Neil Walker is not your typical Plannertarium attendee. Neither a TV planner nor buyer, his ... a fresh perspective on the use of TV and changed the way he works. Rory Sutherland was part ... or iPhone app; traditional media, such as TV, could be creatively used too. Having grown up in the digital ...
Close-up: Election Insight - How the Tories hope to support the ad industry
16 Apr 2010
of business. - Can you expand on your idea for city-based TV channels. In the United States, almost every city has a local TV network. In many cases, several. Why is it that large cities such as Birmingham have no local TV channel when Birmingham in the US does, despite being a fraction of the size ...
Diary: Water-cooler monitor
16 Apr 2010
guard in TV sales? Rick Bendel is one of the names in the frame for the 2 mins vacant chief ...
The Work: Private view
16 Apr 2010
why Lipton Ice Tea (4) is spending more money than it could ever hope to recoup on a 90-second TV spot ... application than as long-play exposes of his ancestry on TV. But this is just a quibble as the meerkat still ... Gracey Production company: Partizan Paris Exposure: TV 5. Lastminute.com Project: Do more good ...
Close-up: The Advocates - Burnishing the golden arches McDonald-style
16 Apr 2010 | by John Tylee
and greater emphasis on promoting the quality of its food. TV ads by Leo Burnett, the company's lead UK ... adults, we have to be online," she says. "But TV continues to draw big reactions." She's full of praise ...
Media Forum: Are clients excited by iPad?
16 Apr 2010
. Advertisers can give added depth to TV work or find a way to enliven the TV experience." MAYBE - JEAN ...
Lessons from the cdp legacy
16 Apr 2010
with commercial TV's high summer. And it mastered the medium brilliantly and memorably. Who needs reminding ... ? Finally, didn't CDP become so dazzled by its mastery of TV that it was blinded to the way technology ... 's more, the agency knew that for TV commercials to really engage, they must be well written. Too much ...
Close-up: Will this year's election be digital?
16 Apr 2010
's poster depicting David Cameron as the 80s TV detective Gene Hunt and the appearance of a Tory spoof ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
