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Old Spice targets Twitter generation

Wieden + Kennedy Portland scooped the top creative honour last month for its US TV ads for the Procter Gamble brand, starring fast-talking, muscle-bound former American Football player Isiah Mustafa as a "The man your man could smell like". It has now created more than 100 short clips featuring ...

Agencies vie for TCP and Buttercup integrated accounts

agency will be briefed to create integrated campaigns, including TV, for both pieces of business ... , the British comedy actor and writer, his debut TV appearance as a man throwing a sickie while fishing ...

Mother wins £66 million Nurofen business

, Euro RSCG has produced campaigns for Nurofen including a recent TV spot featuring a woman walking her ...

Eli Lilly calls erectile dysfunction pitch

The successful agency will be briefed to create an above-the-line campaign, including TV, print, in-store and outdoor activity, which will encourage ED sufferers to seek advice on the drug from ... million. Eli Lilly recently launched a TV campaign in the UK promoting its ED advice website 40Over40 ...

DraftFCB wins Nivea sponsorship of C4's Gok's Fashion Fix

television series Gok's Fashion Fix....the programme. The ads will also air on www.4oD.com, Channel 4 s TV and film catch-up on-demand service ... television series Rock Rivals . Fiddes said: "The Gok initiative gives Nivea a real opportunity to become ...

Regulator bans Olay TV ad

LONDON - A TV ad for Olay Regenerist skin cream by Saatchi & Saatchi has been pulled by the ASA...was misleading as the second traveller paid more than 50 per cent of the full price. A TV ad for online greeting ...

WDMP wins Philips consumer lifestyle DM account

The agency will be responsible for maximising customer lifetime value on the business, as well as developing an acquisition strategy and CRM programme. Philips's Consumer Lifestyle section incorporates a number of the brand's electrical products, including TVs, music centres and earphones. Sandra Doyle ...

ATP snaps up £2.5 million Sk:n account

The Leeds-based agency will be responsible for raising awareness of the brand, which has more than 30 clinics nationwide, through a variety of TV ads, point of sale, e-marketing and direct mail packs. ATP will also handle all media buying on the account. News of the appointment comes soon after ATP ...

Mr T heads to the UK in Snickers teaser ad

LONDON - Mr T is making a return to TV screens in a third outing for Snickers, but this time he...The full TV ad breaks on March 1 but Abbott Mead Vickers BBDO has created a teaser campaign to highlight his journey. The 30-second teaser, which breaks on TV on February 22, sees T sitting in a shed in front of a row of mismatched TVs, spying on people around the globe to ensure that nobody is being a ...

The Work: New Campaigns - UK

: Alaster Jordan, The Whitehouse Post-production: The Moving Picture Company Exposure: UK TV, cinema ... , Final Cut Post-production: The Mill Audio Post-production: 750mph Exposure: TV, print, digital ... models as the ultimate vehicles to "drive sexy", in a new TV campaign from Euro RSCG. In the 30-second ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.