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Homebase to launch TV campaign featuring Acorns Children's Hospice

Homebase is to launch a new television campaign focusing on the transformation of the Acorns...Created by Meteorite, the 60-second TV ad shows Homebase transforming Acorns Children's Hospice into a brighter place by creating two new distinct spaces. This includes a 'Multisensory Room' which will be used to stimulate the senses of the children, and the quieter, calmer 'Complimentary Therapy Room ...

Ladbrokes kicks off World Cup with 'Get Carter' style ad

Ladbrokes is kicking off a £5m World Cup 2010 TV and press ad campaign at the weekend in an attempt...and it expects that figure to rise significantly in 2010 due to higher levels of broadband penetration. The TV ...

Smith takes executive chairman role at RAB

Smith starts with immediate effect and will be responsible for raising the commercial radio industry s profile with advertisers and agencies, reporting to the chief executive of RadioCentre, Andrew Harrison. Over the past 25 years, Smith has worked across radio, TV, media agencies and, most recently ...

OMD UK lands Sony digital media account

. These include Bravia TVs, Vaio computers and new product launches, as well as Sony's activity around the Fifa ...

MPG on alert as De Agostini calls pan-Euro media review

Pig Playland, traditionally uses television to launch new products. The publisher has roughly 50 per ... and outlined plans two years ago to double the size of its Zodiak Entertainment TV subsidiary through ...

EA calls £80m media pitch

campaign to promote Fifa 10 in September called "Fifa 10: how big can football get". The TV ad, which ...

Unilever pulls ads from Sky in TV trading dispute

The 2010 TV trading season appears to have been less turbulent than in previous years, with just ... , holding or slightly increasing their share of TV advertising and Sky increasing its share by up to 1 per cent due to its capture of the Viacom sales contract. The TV industry is predicting a decline in TV ...

Sky ad falls foul of ASA over digital switchover claim

LONDON - A television ad featuring the actress Sue Johnston has been banned after the Advertising...television series. "It's just so simple. I say to everybody who's worrying about going digital, don't worry ... it was necessary to subscribe to those enhanced services in order to switch over to digital TV when ...

MySpace and BBH launch interactive music videos

will be aired on TV. ...

Facebook to host RDF showbiz brand

and editorially interesting way." RDF is the company behind TV hits including Wife Swap and The Secret ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.