17 May 2012
| by Ilicco Elia, LBi
the game itself, Google reports that 41 per cent of searches involving Super Bowl TV advertisers came via ...
mobile, a tablet, a desktop computer or even a TV.
There are so many practical reasons to ensure ...
they are watching TV or when they are walking down the street looking at a billboard. It is the only platform ...
16 May 2012
| by Matthew Chapman
A television spot by Santo shows a fan sprouting red-and-white feathers as he is transformed into a "super fan bird mascot" through the magic of Coca-Cola after a goal is scored. It will be shown for the first time on TV on ITV1 today (16 May).
The ad also offers viewers a chance to win tickets to Euro ...
16 May 2012
| by John Reynolds
A TV ad for Center Parcs has been banned by the advertising watchdog for promoting a family deal...The TV ad, created by Beattie McGuinness Bungay, aired on 23 January. It showed families taking part in outdoor activities and included a voiceover that said: "What would you like your children to inherit? A house? A clock? The family silver? Or something a little more valuable?
The on-screen text ...
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
Paddy Power's TV and online ad asking viewers to spot "transgendered" ladies among a crowd...The 'Ladies Day' ad, created by Crispin Porter Bogusky, aired on TV in February, but was quickly pulled by broadcasters. Clearcast had originally cleared the ad for broadcast, but later changed its stance.
The Advertising Standards Authority (ASA) began an investigation into the ad, saying it had ...
15 May 2012
| by Maisie McCabe
s ads for the TV programme 'Big Fat Gypsy Wedding'. "It will give equally careful consideration ...
15 May 2012
| by Matthew Chapman
The press activity is headlined 'E.ON guarantees not to increase home energy prices in 2012' and continues the brand s animated style it uses in television advertising .
British Gas owner Centrica put out a statement on Friday (11 May) warning that wholesale costs will be around 15% higher this winter ...
15 May 2012
| by Loulla-Mae Eleftheriou-Smith
The Apprentice s final eight contestants are traditionally asked to create a TV and press or radio campaign, such as last year's pet food task judged by TBWA.
In the previous year former RKCR/Y R chief ...
and associated TV and radio ads.
However, the word is this year's brief does away with the TV ad and asks ...
14 May 2012
| by Loulla-Mae Eleftheriou-Smith
for university. It uses the strapline: "Stay in safe hands. Polo. Small but tough."
The TV ad broke during ...
14 May 2012
| by Matthew Chapman
. Television activity is based around the concept that BlackBerry users are people of action and devices ...
is there to help the consumer make those decisions and achieve their goals." The TV spot broke on Saturday during ...
11 May 2012
| by Sara Kimberley
Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby...A TV ad, Fan Academy , created by Fold7, will launch on Saturday morning (12 May) during 'Soccer Am' on Sky Sports.
The light-hearted campaign shows England fans physically and mentally being put through their paces at the 'Fan Academy', by a stream of famous faces such as Stuart Pearce, Brian Blessed ...