A £10,000 competition to create a TV ad for Reed, the recruitment agency, has been won by director...and outdoor competition. "Super Reed" was shown on television for the first time last night (15 January) during the ITV1 show 'Dancing On Ice', with TV and other offline media planned by TCS Media/Media Odyssey ... . We look forward to the impact of running Super Reed as the focal point of our national TV campaign ...
The agencies won the work after a pitch that was handled by the Learndirect head of marketing, Justine Poole. Ufi invited agencies to participate in the review in February, and paired creative agencies and media agencies. Dare will create national integrated campaigns for Learndirect using TV ...
to appoint a single agency to handle all of its marketing output. The company's last TV ad campaign ...
week's Diamond frenzy tends to show. The promotion was backed by a TV burst that ran, tellingly ... 's lifestyle, gadgets and TV listings supplement, given a slicker look. Sunday 2 was also developed as a more ...
, Reebok and BT. Paddy Power s TV ad depicting a blind footballer kicking a cat was the most complained ...
MCBD has created a TV and online campaign for Which?, the consumer product reviews magazine, in a...Two TV ads focus on the stringent testing process employed by Which? reviewers. One features a washing machine and the other a digital camera. To test how well washing machines remove pet odour, Which? uses clothes slept on by dirty dogs, so 'Washing Machine' follows a dog racing through fields ...
The most creative and engaging ads on YouTube and on TV will be rewarded with the launch...themselves will choose the outright winner. Any ad that has run on YouTube, or was aired on TV ...
and proving that they work is the challenge. But I hate the idea that you have to take money away from TV. It ... value beyond the click and to start to eat into TV budgets. This would require a different measure ... the value of digital, because they are still unconvinced compared with TV." This calls for some ...
The lines between 'old' and new media are about to become blurred, with TV primed to sit...I love TV. There, I said it. It actually feels rather good, particularly after 15 years persuading clients not to focus on TV. I can already hear the cries of "Judas" among my fellow digital folk. However, before throwing me into the IAB dungeon, let me explain: in the next few years, TV will be one ...
. On the one hand, we've had an election entirely swung by the bravura performance of a politician on a live TV ... military coups around the world, the first thing the army does is take over the radio and the TV stations ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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