23 May 2012
| by Sarah Shearman
push at the start of the year with a TV ad and social media campaign to get couples "in ...
03 May 2012
| by Maisie McCabe
The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal TV.
Freederm sponsored last year's Big Brother , while Plusnet was the sponsor of Celebrity Big ...
03 May 2012
| by Katherine Levy
will run across TV and radio.
Its appointment follows that of Bartle Bogle Hegarty in June last year ...
18 Apr 2012
| by Emma Powell
The ad campaign, created by Wieden+Kennedy Portland, carries the strapline, "The hardest job is the best job", and forms part of P G's 'Proud Sponsor of Mums' campaign.
The TV ad features mums from ...
's 'Write the future' World Cup 2010 campaign and films including 'Babel'.
The TV ad has been accompanied ...
23 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign, created by Ogilvy Mather, forms part of a 1.6m drive and breaks on TV, supported by an on-pack promotion and in-store activity.
The ads will carry the strapline, "Together we can make a difference. Dove brings self-esteem education to girls".
Ali Fisher, brand manager of Dove Skin, Unilever ...
21 Mar 2012
| by Matthew Chapman
The television campaign, which ran in October, featured naked people applying coloured substances to their bodies. It is not clear whether it was created in-house or by an agency.
The ad began with a voiceover that stated, "we put so many different chemical ingredients onto our skin", before cutting to a woman using ...
19 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign, created by JWT, launches on Thursday (22 March) and runs until 30 April. It features three separate TV executions for three of the four products in the Kleenex beauty range.
The ads show ...
Ronni Ancona as part of a cold and flu campaign .
The campaign runs across TV, digital, experiential ...
14 Mar 2012
| by Arif Durrani
The UK's commercial television sector has continued to attract advertising spend since December...that despite many predicting significant declines in TV spend, which accounts for 27.7% of total spend, it maintains confidence in its 1% growth for the year tipped three months earlier.
Falls in TV spend ...
2012 Olympics.
Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ...
28 Feb 2012
| by Maisie McCabe
widespread offence to the public and are considered less offensive than TV ads, according to research from...The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile and direct mail.
The study was commissioned by the Outdoor Media Centre in response to last June's Bailey ...
28 Feb 2012
| by Arif Durrani
Unilever launched its latest TV campaign for Lynx Attract in the UK last night, based on "breaking...at Unilever UK, said: "The brief was to make the idea of chaos famous."
Activity will run across TV ...