Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
. Zurich s most recent major TV campaign in the UK featured two animated figures wearing the brand logo ...
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Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
's consumer products. CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February ...
MPG Media Contacts picks up £1m PayPal media task
19 Apr 2012 | by Maisie McCabe
or connected TV. ...
ISmart seeks first retained ad agency
22 Mar 2012 | by Sara Kimberley
on an ad hoc and project basis for its TV advertising. The most recent campaign was to promote its service ... iSmart's TV advertising, direct marketing, digital activity and PR. New advertising activity ...
Nationwide renews product placement deal
23 Feb 2012 | by Maisie McCabe
The one-year extension follows research by ITV and Nielsen into Nationwide's initial three-month deal, which showed that seven out of ten viewers correctly recalled the brand the day after watching the programme. Product placement has been allowed in UK-originated television programming since February last ...
GoCompare goes Looney in latest ad
20 Feb 2012 | by Sara Kimberley
GoCompare, the price comparison site, has launched a Looney Tunes-style TV ad featuring The Three
Legal & General appoints Inferno
02 Feb 2012 | by Sara Kimberley
Legal & General is returning to TV after a 15-year hiatus and has hired the integrated agency...-coloured umbrella, has shied away from traditional TV advertising since the mid-90s, when JWT created its last ...
Gocompare calls £28m ad pitch
12 Jan 2012 | by Matt Williams
as Gocompare s in-house marketing team, which currently creates the brand s TV ads. Gocompare s opera ... ad campaign. Recent Gocompare TV ads have seen the opera-singing character Gio Compario appear ...
The Year Ahead For ... the City
12 Jan 2012 | by Alex DeGroote
Alex DeGroote sees opportunities in TV advertising amid the Olympics and companies in sound...on the UK too. The BBC is the host broadcaster; however, ITV - and commercial TV in general - is likely ... UK TV advertising in 2012, some of it diverted from other media. And if the thought of skin ... , there are serious budget cuts going through, which may impact programming in TV, radio and online. This begins ...
Virgin Money undertakes Branson stunt as part of ad campaign
10 Jan 2012 | by John Reynolds
-media campaign, including a TV ad and a Richard-Branson stunt which celebrates 40-years of the Virgin brand...The launch of the ad campaign follows Virgin Money's high-profile acquisition of the government-owned Northern Rock. The television advertising campaign, created by Beattie McGuiness Bungay (BMB), features ... . The TV ad runs with the slogan, "we've come a long, long way over the last 40 years with the simple aim ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
