Boots kicks off pitch for digital business
03 May 2012 | by Anne Cassidy
-the-line communications. It is currently running a TV campaign by Mother promoting its Number 7 range, which introduced a ...
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Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ... stores were participating in the scheme. It found that the phrase used in the TV ad "excludes Locals ... ), the ASA said this should have been clearer in the TV ad. Asda's other complaints fell on stony ground ...
McArthurGlen calls UK planning review
26 Apr 2012 | by Maisie McCabe
in the UK, launched a pan-European campaign in April last year that included TV, print and outdoor ads in the UK, Italy, Belgium, France, Luxembourg and Greece. The 30-second TV ad by WARL aimed ...
Ogilvy & Mather captures TK Maxx digital advertising
26 Apr 2012 | by Sara Kimberley
The agency won the business after a competitive pitch process and will be responsible for handling all TK Maxx's digital activity, encompassing online, social media and mobile work. O M has been tasked with creating digital advertising to amplify the brand's TV activity, which is expected to launch ...
Holland & Barrett kicks off £6 million creative contest
12 Apr 2012 | by Jeremy Lee
dropped and Holland Barrett reverted to a price-led approach and signed up the Welsh TV presenter Gethin ...
Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
04 Apr 2012 | by Daniel Farey-Jones
complaints about claims made in a TV ad, an insert and a website. Despite the alacrity with which rival ...
Nobia launches £40m pan-Euro ad contest
22 Mar 2012 | by Sara Kimberley
recent TV ad campaign featured the repeated use of the phrase "I see" to describe the diverse kitchens ...
Waitrose launches Easter ad starring 10-year-old 'Heston'
20 Mar 2012 | by Matthew Chapman
Waitrose's Easter television campaign will star a 10-year-old from Essex who plays a "mini" Heston...The 30-second execution, created by Bogle Bartle Hegarty (BBH), will feature the celebrity chef reminiscing about his childhood to push the supermarket's Earl Grey and Mandarin Hot Cross Buns. The TV ad will launch tomorrow (21 March) and marks Haydon Gill's first acting role, after he was picked ahead ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
The UK's commercial television sector has continued to attract advertising spend since December...that despite many predicting significant declines in TV spend, which accounts for 27.7% of total spend, it maintains confidence in its 1% growth for the year tipped three months earlier. Falls in TV spend ... 2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ...
Figleaves outdoor ad cleared amid Government-led clampdown
14 Mar 2012 | by Matthew Chapman
and are considered less offensive than TV ads. Follow Matthew Chapman at @mattchapmanUK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
