17 May 2012
| by Anne Cassidy
the country s attractions from a tourist s point of view.
The TV element featured YouTube videos taken ...
16 May 2012
| by John Reynolds
A TV ad for Center Parcs has been banned by the advertising watchdog for promoting a family deal...The TV ad, created by Beattie McGuinness Bungay, aired on 23 January. It showed families taking part in outdoor activities and included a voiceover that said: "What would you like your children to inherit? A house? A clock? The family silver? Or something a little more valuable?
The on-screen text ...
04 May 2012
| by Sara Kimberley
for CityJet, a subsidiary of Air France, will be rolled out in the summer across TV, digital and direct ...
24 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
The 'Land of dreams' campaign by JWT New York, features a TV ad supported by digital, outdoor and print activity. It breaks on 1 May in the UK, Japan and Canada, and runs for three months with a media spend of $12.3m ( 7.6m).
The creative features American musician Rosanne Cash performing 'Land ...
19 Apr 2012
| by Anne Cassidy
its Facebook page as a marketing tool.
Emirates recently launched a global TV campaign by its lead ...
01 Mar 2012
| by Andrew Stephens
Virgin Media wanted to reinforce its broadband offer. Its media agency worked on buffering TV ads...like where you least expect it?"
From here, our idea was to take TV content and make it buffer. We couldn't use TV programmes (although it didn't stop us asking), so we turned our attention to other brand TV ads with the simple idea that Virgin would pay for the airtime if we could take over their ad ...
24 Feb 2012
| by Maisie McCabe
and will be charged with planning and buying a multimedia campaign likely to include TV, outdoor, press, radio ...
16 Feb 2012
| by Sara Kimberley
2005. The agency created Etihad s recent TV campaign promoting its first-class suite and business ...
07 Feb 2012
| by Daniel Farey-Jones
the focus of an Olympics-related TV ad, which features an international suitcase race..... To serve".
It will make its TV debut during 'Coronation Street on ITV1, but will premiere online on BA ...
of its London 2012 tier-one sponsorship with the TV, print, outdoor and online campaign by BBH, four ...
07 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
The new campaign, created by Beattie McGuinness Bungay (BMB), launches on 11 February across TV, print and online channels. Media buying is handled by MediaCom.
The ad introduces two new characters to the brand's advertising, Lucy and Ben, who act out the "romantic" and "light-hearted" story ...