Emery joins judges for Media Awards
31 May 2012 | by Katherine Levy
for TV, radio, digital, print, outdoor and cross-media, as well as Media Campaign of the Year. Emery ...
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The Red Brick Road wins £2m ADT task
31 May 2012 | by Sara Kimberley
The agency won the account after a two-way pitch. ADT has most recently worked with Ware Anthony Rust, which created the "what means most to you in this world" TV ads. Before that, Abbott Mead ... will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ...
How digital can turn a great story into a super-franchise
31 May 2012
Bobi Carley explains how films, TV shows and video games are using new platforms to extend...opportunities. Now, as well as theatrical releases and TV programmes, we are seeing an increase in franchise ... space, while it has just been announced that the Game Of Thrones TV series is being developed into a ...
On the Campaign Couch ... with JB
31 May 2012 | by Jeremy Bullmore
the late 40s and early 50s, Harry Wayne McMahan was the head of television at Leo Burnett in Chicago. His ... to you each morning" for Kellogg. Around 1954, he wrote a bestselling book, The Television Commercial: How To Create And Produce Effective TV Advertising. From then on, Harry McMahan was a consultant, a ...
Why does adland need a new creative agency?
31 May 2012
as well give up. They have to live like consumers. It's hard to make a TV ad unless you've ever watched the TV. It's impossible to create a social media campaign unless you immerse yourself in the social world ...
Is outdoor trading dated?
31 May 2012
number of computers, he points out. Similarly, if you are buying TV, you don't buy a number of screens ...
'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
A Yoplait TV ad featuring cartoon characters that used phrases such as "Rip our heads off...The TV ad, which aired in March, was created by Publicis Conseil. It featured the inside of a ... TV ads before they air was challenged by nine viewers, who complained to the Advertising Standards ... ", was inappropriate for children. In its defence, Yoplait argued that the Frubes brand had been advertised on TV ...
Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
it had used since it first advertised on TV in 2010. Follow Sarah Shearman on Twitter ...
Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
's consumer products. CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
