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Virgin Media's TiVo customer base surges to 435,000

08 Feb 2012 | by Daniel Farey-Jones

television service it launched at the end of 2010....TiVo combines the live TV schedule, catch-up TV and the internet into a single interface ... ). The number of installs is gaining on BT's hybrid Freeview/internet-delivered TV offering BT Vision, which ... Media said TiVo was now taken by 12% of its 3.8 million-strong TV customer base, which is not growing ...

Bwin 'play for real 2012' by Wieden & Kennedy Amsterdam

08 Feb 2012

A TV commercial features the players Nuri Sahin, Karim Benzema, Sergio Ramos and Alvaro Arbeloa, concluding with the line: "Play for real." ...

Comet slammed for advertising 'misleading' discounts

08 Feb 2012 | by Matthew Chapman

A member of the public complained to the ad watchdog after seeing a television spot on 23 October, which advertised savings of up to 200. The creative by Nice Biscuits featured an LG 50-inch plasma TV being offered for 499. The accompanying on-screen text claimed it had only been offered ...

Honda plots to overhaul customers' online journeys

08 Feb 2012 | by Sarah Shearman

in the automotive sector. In February last year, Honda launched what it claimed to be the first TV ad to use "sound-synching" technology, enabling viewers of its "unpredictable life" TV commercial to interact ...

Editor's comment: Welcome - TV's refuseniks are a breed apart

08 Feb 2012 | by Noelle McElhatton

Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand....TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV ... and brands in the portfolio. Also, TV can help promote a fledgling brand to important investors. To TV ...

Adwatch (Feb 8) top 20 recall: Currys/PCWorld

08 Feb 2012 | by Tim Millar, Strategy partner, 18 Feet & Rising

. 5/10 Adwatch (Feb 8): Top 20 recall Latest rank Feb-01 Brand Agency/TV ...

BA suitcase race highlights Olympic spirit

07 Feb 2012 | by Daniel Farey-Jones

the focus of an Olympics-related TV ad, which features an international suitcase race..... To serve". It will make its TV debut during 'Coronation Street on ITV1, but will premiere online on BA ... of its London 2012 tier-one sponsorship with the TV, print, outdoor and online campaign by BBH, four ...

Sports Relief launches mobile app to drum up support

07 Feb 2012 | by Sarah Shearman

2012, will be televised on the BBC. Follow Sarah Shearman on Twitter @Shearmans ...

Record number of Americans tune in to Super Bowl

07 Feb 2012 | by Daniel Farey-Jones

making this year's sporting showdown the most viewed television programme in US TV history....According to The Nielsen Company, the Super Bowl TV audience on the NBC network history was slightly higher than last year's 111 million viewers. The size of the Super Bowl's audience has now increased for seven years in a row, with a 23% boost since 2006, when 90.7 million tuned in. The record ...

Cravendale unveils Muppets campaign

07 Feb 2012 | by Sara Kimberley

Cravendale has unveiled its TV and cinema campaign featuring The Muppets, as part of its first

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