Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...



