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Unilever partners with News Corp and Viacom for digital content

for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...

Old Spice 'believe in your smellf' by Wieden & Kennedy Portland

believing in his "smellf". The campaign is running across TV, digital, press and outdoor. The TV work ...

VO5 Extreme Style 'pageant' by Euro RSCG London

function, ahead of the next TV spot in the "Pliktisijiteur Village Pageant" campaign.

Out-of-town retailers and betting brands escape Portas clampdown

measures approved by Shapps include a further round of "Portas Pilots" to trial some of the TV star ...

Editor's Comment: Face it - size still matters on Facebook

bubbling along'. His comments drew predictable ire, partly because he suggested TV as an alternative ...

Marc Pritchard interview: How P&G 'cracked' social ROI

're also getting high public relations happening at the same time. And if you can combine that with TV ... included TV TV and digital and public relations over the course of a year. So the point about digital costs ... ". And I love the brand building they do. They didn t do TV commercials for a long time, they did extreme ...

Facebook is a lower quality medium than TV, says marketing academic

Advertiser should pay less to reach people on Facebook than on TV because the former skews mainly...Speaking at an event held by TV marketing body Thinkbox on Friday (23 March), Sharp said to grow ... more often, they notice everything you're doing. You should pay less to reach those people. TV reaches ... tactics that skewed towards light buyers were of "great strategic value". He said TV had a higher value ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

returned to TV in the UK only recently, but 2012 will mark its biggest ad investment for many years ... 's marketing. ' It's not about shifting from TV to digital, but about the importance of each. Community ... ) THE CAMPAIGN TV and press Revlon is kicking off the first ad in its new-look campaign from next month ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

devices to access the web while watching TV. For the first time, retail is among the top ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.