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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...

Corsodyl 'ignore' by Grey London

The ad aims to make the point that people do not ignore blood from other parts of the body and that bleeding gums could lead to gum disease and tooth loss. The TV ad will be supported by press, outdoor and digital display. It was written and art directed by Nick Rowland and directed by Ryan Hope through Blink. ...

Glue Isobar wins AkzoNobel DIY digital creative account

will run across TV and radio. Its appointment follows that of Bartle Bogle Hegarty in June last year ...

Old Spice 'believe in your smellf' by Wieden & Kennedy Portland

believing in his "smellf". The campaign is running across TV, digital, press and outdoor. The TV work ...

VO5 Extreme Style 'pageant' by Euro RSCG London

function, ahead of the next TV spot in the "Pliktisijiteur Village Pageant" campaign.

Marc Pritchard interview: How P&G 'cracked' social ROI

're also getting high public relations happening at the same time. And if you can combine that with TV ... included TV TV and digital and public relations over the course of a year. So the point about digital costs ... ". And I love the brand building they do. They didn t do TV commercials for a long time, they did extreme ...

Commercial TV and radio remain strong in Q1

The UK's commercial television sector has continued to attract advertising spend since December...that despite many predicting significant declines in TV spend, which accounts for 27.7% of total spend, it maintains confidence in its 1% growth for the year tipped three months earlier. Falls in TV spend ... 2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ...

L'Oréal Paris 'Casting Crème Gloss' by McCann London

The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...

Lynx 'breaking news' by Razorfish

The campaign will be rolled out across 15 countries in Europe. It will run across TV and online, including additional creative on YouTube and Facebook, and will be supported by outdoor. The work builds on the "release the chaos" global campaign by Bartle Bogle Hegarty. It was written by David Cadji-Newby, art ...

Reckitt Benckiser ramps up Durex global digital plans

before airing on TV. It is understood that the appointed agency will be Durex s first retained ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.