to remove filtersReckitt Benckiser ramps up Durex global digital plans
28 Feb 2012 | by Sarah Shearman
before airing on TV. It is understood that the appointed agency will be Durex s first retained ...
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Glue Isobar wins AkzoNobel DIY digital creative account
03 May 2012 | by Katherine Levy
will run across TV and radio. Its appointment follows that of Bartle Bogle Hegarty in June last year ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... everything). Pepsi tried a digital strategy with its Pepsi Refresh scheme. It axed TV ads in the Super Bowl ...
ZenithOptimedia retains Superdrug media
02 Feb 2012 | by Katherine Levy
Advantage Card, as well as a major TV campaign featuring its brand ambassador, the actress Joanna Page. ...
Leagas Delaney wins Lil-Lets brief
08 Dec 2011 | by Sara Kimberley
The account, which was previously handled by Big Advertising, moves without a pitch. Leagas Delaney will be responsible for spearheading advertising to support a 10 million relaunch of Lil-Lets. Advertising will break across TV, print and online from spring next year. In July, Lil-Lets appointed ...
CMW lands digital task for Elastoplast
08 Dec 2011 | by Matt Williams
included an animated TV ad in which a boy told a story about a giraffe that escaped from the zoo. ...
Reckitt Benckiser reviews global digital CRM
01 Dec 2011 | by Sara Kimberley
after a review. Reckitt has stated its commitment to switch media spend from traditional TV channels ...
Agencies line up for digital and DM Elastoplast account
10 Nov 2011 | by Matt Williams
an animated TV ad in which a young boy explained how a giraffe that had escaped from a zoo had caused him ...
Lynx unveils £5.6m ad drive for 'Final Edition'
02 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Aires and adapted for Europe by Bartle Bogle Hegarty, will span TV, digital, outdoor and PR activity ... gel range have been seeded this week on YouTube, with the TV ads breaking on Friday. The campaign will run for 12 months. The TV ad shows a man building an ark in preparation for a flood. He sprays ...
Agencies line up for £7m Superdrug media
29 Sep 2011 | by Katherine Levy
. The bulk of its advertising spend is directed at press and TV, with the remainder split between direct ... media offering. Last October, Superdrug launched its first major TV advertising campaign for ten ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
