Unilever it has helped boost sales for Colgate-Palmolive in 2011 but its TV ad for Sanex Zero % was banned ...
of the brand getting it right from TV to augmented-reality digital outdoor. The simple-to-explain visual ... Latest Apr-04 Brand Agency/TV Buyer Recall rank % 1 ...
measures approved by Shapps include a further round of "Portas Pilots" to trial some of the TV star ...
The UK's commercial television sector has continued to attract advertising spend since December...that despite many predicting significant declines in TV spend, which accounts for 27.7% of total spend, it maintains confidence in its 1% growth for the year tipped three months earlier. Falls in TV spend ... 2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ...
of viewership) while drawing total audience numbers in TV that only a decade ago would have seen a network show ... old males only 9.2% can now be considered heavy TV users, while 41.2% of the same age group belong in the 'lightest' TV category. Additional studies from Nielsen and Comscore have also shown that the online ...
is supported and perhaps fuelled by TV programmes like Come Dine with Me, Celebrity Masterchef, The Great ...
to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady..... For "irritating", read "memorable".' Other dotcom TV ads in the top 10 included Moonpig.com, showing people ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...
With Christmas approaching, and present-buying on people's minds, it is likely that fragrances will feature on plenty of shopping lists. The heavyweight TV advertising for big-name scents, from Chanel to Calvin Klein, is timely and appropriate, given that just over six in 10 women buy or receive a fragrance ...
. Sky The satellite TV, broadband and telephony operator was boosted when it secured ...
Juicy cooking sauce, TV and online together delivered a 17.1% point uplift in brand awareness....and increasing reach. The campaign used TV and online to target 25-40 year old women with children. 25% of those who saw the campaign online did not see it on TV Online delivered at one quarter the cost of TV Combining TV and online provided the greatest uplift in metrics, for example, the online ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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