to remove filtersHelen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
big stroke of luck: to be blessed with the most telegenic presence in the new age of live TV debates ...
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Opinion: The Marketing Society Forum
12 May 2010 | by Staff
camps: those who like Harry Hill's TV Burp and those who don't. Those who don't are the ones who tend ...
Creativity in numbers
27 Apr 2010 | by David Tiltman
markets, either on TV or via online channels. The plan represents a step up from Unilever's previous ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
, online was the only media channel to grow during the first half of last year. TV and press adspend may ... want to move away from broadcast and narrowcast, but they still spend healthily on TV - it is just ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
UK, said: "Price deflation has created an opportunity for brands. The cost of entry for TV ... permission from Nielsen. Media channels How they fared TV and outdoor media owners both suffered ...
The Work
08 Feb 2010
Pop, launched in 2009 and was promoted on TV, radio and outdoor, as well as online. Aims ... of cohesion between the TV ad, the main consumer website, staydrenched.com, and the campaign site. Anyone ... . 'Clever hamsters' is essentially a great idea that works well on TV but has been let down in the digital ...
PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
monsters was born. Consumers were asked to help locate the original monster suits from the 80s TV ads. A ...
Kellogg signs up Olympic cyclist Chris Hoy
11 Dec 2008 | by Gemma Charles
Personality of the Year award, will feature on boxes of Bran Flakes and in the brand's TV ads from January. ...
ASA study finds food ads comply with childhood obesity code
11 Dec 2008 | by Miranda Fitzgerald
The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
at 3.78bn, an increase of 6.8%. TV remained the biggest medium, with the Top 100 spending more than 2 ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ... . 'Marketing spend is under pressure. There are now 500 TV channels and a raft ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
